EA and Endemol to bridge the gap between traditional TV and video games with the new Virtual Me avatar system.
EA and Endemol have announced a creative partnership for the development of Virtual Me, a new digital entertainment concept that is said to bridge the divide between TV and video games. The new technology will debut in Endemol's Big Brother show.
Virtual Me features cutting edge avatar creation technology to give consumers a breakthrough way to meet, compete and socialise in online digital worlds. Avatar creation will be easy to use and offers the ability to create life-like cyber clones with customised appearances.
AdvertisementThe new avatar system will enable players the chance to participate in virtual versions of TV talent shows like Fame Academy, game shows like Deal Or No Deal and form real relationships with other virtual avatars on the web. Launching soon is VirtualMe.com, the home of the Virtual Me avatar system.
"We're told that people are starting to spend more time online than they are watching TV. Both markets are now important and this has huge implications for content creators. Our opportunity with Electronic Arts is to develop ideas that fully embrace the way people are consuming entertainment today," said Peter Bazalgette, Chief Creative Officer, Endemol.
The two companies will create a new team to develop entertainment formats and experiences for a range of platforms including TV and online.
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