EA has entered into an extensive and exclusive creative collaboration between pop sensation Katy Perry and The Sims.
In collaboration with Katy Perry, The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods. The first fruit of this relationship will be seen in a special Collector's Edition for The Sims3 Showtime, launching in March 2012.
Content includes an Ultimate Stage bonus venue, fashions, a guitar, a hairstyle, various Katy Perry themed stage props and a poster.
Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.
"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed," said Perry. "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games.