The Sims 4 Rewards program offers up 13 rewards to loyal fans.
But new tools will let players recreate their Sims quickly, Maxis claims.
Charity collection is fast approaching the $7 million mark.
$3 million in sales after just 14 hours, and the fastest to reach $100,000.
Latest expansion pack sends your Sims on time-hopping adventures.
The event won't feature new info on EA's blockbuster titles Mass Effect 3, Battlefield 3 or Need for Speed: The Run, at least not according to the blurb posted by EA.