LotRO free-to-play a success

Now making three times as much money.

Lord of the Rings Online developer Turbine has revealed that the fantasy MMO has seen its revenues triple since adopting a free-to-play model last year.

Not only is the game now making more money, but the game's online population has also grown.

"We are super-pleased with how so many of our players have responded fantastically... the world feels alive and vibrant," executive producer Kate Paiz told TenTonHammer.

"This really echoes a lot of what we've seen throughout the entertainment industry in general. It's really about letting players make their choices about how they play."

In addition to the free-to-play model, Turbine also offers standard and premium subscriptions at a cost and sells in-game currency.

Via Develop