SEGA Rally is set to redefine the rally genre with vibrant next generation graphics, intuitive controls, competitive bumper-to-bumper racing and fully reactive environments.
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But 'there's a bit of a resurgence' in the racing genre, according to SEGA.
Team behind SEGA Rally will help Codemasters escalate its plans in the racing segment.
The relatively new studio was not expected to make a decent return for the SEGA business.