Codemasters has announced the launch of a promotion it hopes will see the name Jason knock Jack, Thomas, Oliver and Joshua from the top of the UK's favourite boys names.
The promotion is part of its campaign to promote recently launched action RPG Rise of the Argonauts, which is available now for Xbox 360, PS3 and PC. Codemasters is offering parents the chance to win a year's supply of its video games by choosing to name their son Jason.
According to Codemasters the name Jason is from Greek origin, meaning healer. It consistently ranks as one of the US's most popular names, but its popularity has faded in the UK over recent years, dropping down out of the top 50.
In order to be in the running for a year's supply of games parents need to fax, post or email a copy of the birth certificate to firstname.lastname@example.org.
"These days, babies names are influenced by celebrities - and there aren't that many famous Jasons any more," said Richard Eddy, Director of Communications, Codemasters. "We hope our Rise of the Argonauts hero can act as a 'virtual' star, encouraging new parents to rejuvenate this one-great English name."
More information is available at bringbackjason.com.