IGA partnering with id for Quake Live

Will manage all advertising, sponsorship and creative branding for the upcoming free-to-play Quake.

At the 2008 Game Developer Conference IGA Worldwide has announced it has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities within the Quake Live website and free-to-play version of the first-person shooter series.

Quake Live will offer gamers a totally free and easily accessible multiplayer experience and community through a single website at quakelive.com. All elements of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking and stats tracking can be accessed free of charge through a web browser.

"id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers."

id has plans for a Quake Live beta with gamers able to register interest over on QuakeLive.com.