Released during last night's Superbowl.
Studio will be involved in all future Need for Speed titles - dev hasn't forgotten about Burnout. Is EA Gothenburg involved?
DreamWorks Studios has acquired the feature film rights to EA's Need for Speed franchise, the two firms announced today.
But the publisher doesn't force Frostbite on any internal developers, claims EA boss.
EA looking to create a film franchise to rival Fast and Furious.
FIFA 12 claimed the final UK Video Game Chart No.1 of 2011 in a week of large, and expected, sales drops across the board.
The Legend of Zelda: Skyward Sword, Super Mario 3D Land, Assassin's Creed: Revelations, Halo CE Anniversary, Saints Row: The Third, NFS The Rune and LEGO Harry Potter: Years 5-7 all reviewed.
Hollywood action movie director, Michael Bay, has joined forces with Need for Speed to create a blockbuster television commercial for NFS The Run.
Christina Hendricks (Mad Men) and Sean Faris (Vampire Diaries) will star in Need for Speed: The Run, EA has announced.
A Need for Speed: The Run demo will be released October 18, a month ahead of the game's November 18 launch.
Gamers across the UK will have the chance to play some of EA's biggest titles this September as the publisher teams up with gamerbase on a nationwide tour.