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MCV reports that leading UK video games retailer GAME has introduced warning stickers to its pre-owned stock which do not include DLC that would be found in the new version of the same game.

"We have been developing a policy for notifying customers at the point of purchase which was implemented last week in-store," a GAME spokesperson told MCV.

"Pre-owned copies of applicable titles have stickers on them saying 'check with staff for availability of downloadable content', giving staff the chance to explain clearly the difference so that our customers understand the benefits of buying both pre-owned and mint."

The practice of bundling free DLC with new copies of games has become a popular tactic to combat the lure of buying pre-owned, with the likes of Gears of War 2, Dragon Age, Mass Effect 2 and Bad Company 2 all offering some form of DLC bonus.

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User Comments

Clockpunk's Avatar

Clockpunk@ altaranga

Heh, well that's still a worthy result, alt. ;)

Ah, I'm just getting old. I feel the nostalgia more lately for the old style carboard boxes containing floppy discs and a manual, but the bulk felt good. And that feeling that you were a true geek, before the playstation 1 made it cool to be a gamer....
Posted 11:44 on 14 April 2010
Gordo01's Avatar


take into consideration people who are casual gamers go into GAME for battlefield or mass effect. But game are selling the preowned for 5 pound cheaper than new copy . But game dont tell them they still need to pay an extra 10 pounds for dlc store when this comes free with new copies.....
Posted 11:01 on 14 April 2010
altaranga's Avatar

altaranga@ Clockpunk

Ok I get your point, and will respectfully disagree. However I don't have the time or energy to get into a debate right now so I'll leave it as it is.

I would just like to thank you, though, for inspiring me to pick up my old Pink Floyd album and listen to the most awesome tune "Us And Them".
Posted 09:53 on 14 April 2010
Clockpunk's Avatar


We're the likely sort who will be aware of new happening within the world of games, such as incentive DLC. Time was all gamers read magazines/bbs and would be aware of developments, which just cannot be taken as a franted anymore.
Posted 09:35 on 14 April 2010
altaranga's Avatar

altaranga@ Clockpunk

In what way has it got anything to do with casuals?
Posted 09:20 on 14 April 2010
CheekyLee's Avatar

CheekyLee@ Clockpunk

Common sense should be renamed, as it really is not very common at all.
Posted 07:24 on 14 April 2010
Clockpunk's Avatar


It's not game - its the common casuals that lack the common sense. *shakes head* - oh for the days when gamers were truly... well... gamers. ;)
Posted 21:33 on 13 April 2010
SexyJams's Avatar


It was about time as well lol.
I assumed this would be done from the start when I found out about Mass Effect 2
Posted 21:20 on 13 April 2010
Rickitis's Avatar


Its because that guy in America sued GameStop, fact.
Posted 20:26 on 13 April 2010
Bloodstorm's Avatar


It's GAME, they dont have common sense.
Posted 19:27 on 13 April 2010
Wido's Avatar


I thought it would be obvious that free DLC won't come with pre-owned goods ;)
Posted 19:02 on 13 April 2010

Game Stats

System Requirements
Release Date: 06/11/2009
Developer: Bioware
Publisher: Electronic Arts
Genre: RPG
No. Players: One
Rating: BBFC 18
Site Rank: 1,050 234
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