Aiming to keep sales going throughout the summer with ongoing promotions.
Atari has revealed it wants more from its major summer release, Alone in the Dark, despite the title placing at No.1 in the Xbox 360 chart and at No.3 in the All Formats chart.
"The positive review scores continue to come in and marketing support is scheduled to run through to the end of August," Atari product manager Ben Walker told MCV. "Our target now is to build upon the start and keep Alone in the Dark selling through-out the summer"
We found Alone in the Dark to be one of the most disappointing games of the year so far, scoring only 6/10 despite much early promise and plenty of good ideas.
The game's out now for Xbox 360, PC, Wii and PS2, with the PS3 version to follow later this year.