APB Reloaded signs deal for retail distribution

Retail game to sell for $29.99.

GamersFirst has announced it has signed a deal with distributor IGS to bring a retail version of its free-to-play MMO APB Reloaded to North America.

The game has been priced at $29.99 and will include over $50 worth of in-game items. Additionally users will acquire a permanent in-game high-performance vehicle, a permanent in-game weapon, and 30 days of premium access that provides increased cash rewards, reputation gains, and a 20 per cent in-store discount.

According to Rahul Sandil, senior vice president of marketing at GamersFirst: "GamersFirst has been looking for a partner who can help us revolutionize retail distribution for Free2Play games in North America. With IGS, we have found the perfect partner. Our pricing model for APB Reloaded actually pays a gamer to come try the game. This is unprecedented for a title which cost more than seventy million dollars to produce.

"The response from retail has been so overwhelming that we are considering launching with a half-million units."