APB Reloaded publisher creates MMO affiliate program

GamersFirst partners with Matomy Market.

APB: Reloaded publisher GamersFirst has partnered with Matomy Market to launch an affiliate program used for free-to-play MMOs.

The GamersFirst Affiliate Program will be used to give online businesses, editorial sites, and bloggers the tools necessary to acquaint readers with GamersFirst titles.

Explaining the program, SVP of Marketing and Communications at GamersFirst, Rahul Sandil, stated: "This new affiliate program is targeted specifically to the online community, and is open to anyone that wants to offer their readers or clientèle the very best in Free2Play gaming.

"Our community has always been our biggest strength, and we realized that many online organisations share the same relationship with their readers and viewers. As such, we partnered with Matomy Market to design our new affiliate program for any online outlet with an audience to start generating supplemental income without having to pay fees or go through a lengthy vetting process."

GamersFirst recently announced it has signed a deal with distributor IGS to bring a retail version of its free-to-play MMO APB: Reloaded to North America.