Aliens: Colonial Marines won't rely on the franchise

SEGA says the game will 'stand on its own two feet'.

Fans of the Aliens franchise have good reason to be pretty excited by SEGA and Gearbox's first-person shooter Aliens: Colonial Marines - SEGA has promised the game will stand-up even when removing the fact it's a licensed game.

"As a general point, when you have a great licence, the amount you need to spend on marketing is significantly less," SEGA West boss Mike Hayes told MCV. "So the two balance each other out.

"But that's independent of how much money you invest in the game, because we know how well tie-in licence games have gone recently, we have to create a game that stands on its own two feet. This is a quality-first approach."

The game's set for release in spring 2012.