Q: Will we see Kinect bundled with the new Xbox 360 250GB model in the UK?
NT: Well, that all ties in with the pricing set of decisions and everything else, so we'll have to wait until we decide on those elements before we figure out what we're going to do with that.
Q: During your conference you announced the new Xbox 360 is hitting US shops this week. When will it be out in the UK?
NT: It'll be released in the UK on July 16, and it'll be at the current estimated retail price of 199 Sterling and 249 Euros in Ireland.
Q: Why is it coming out later in the UK than the US?
NT: There are just a lot of logistical issues in terms of shipping around Europe and shipping product into Europe and the registration processes we go through in Europe. It's just a logistic thing that we have to work through. At any point we have to make sure we have enough consoles in any market to launch with, and so you have to get your production volumes right. It's a combination of a whole set of factors we have to put in place to make sure that we're not accused on day one that we didn't bring enough product in. We just have to make that balance work. It's not going to be a long wait. It's a few weeks. So, hopefully people will still be excited about it.
Q: With Kinect and the new Xbox 360 and the exclusive titles you showed during your conference, how do you feel the 360 stacks up compared to the PS3?
NT: I think we're uniquely placed. It's as simple as that. I don't think any other platform is transforming entertainment in the way we are. Be it from the core content, the LIVE services, or the new technology we're bringing through Kinect, a brand new console as well, and you add all those elements up, I don't think anybody's offering this year to the consumer the range and depth of experiences and innovative entertainment experiences we are. We feel very confident we have a very compelling offer to consumers. We hope we can convince them to enjoy the platform.
Q: Sony's PlayStation Move incorporates a controller, which has led some to say it's like the Wii. Firstly, would you agree with that? Secondly, is Kinect significantly ahead of the PS Move because it's full body motion?
NT: Kinect is full body motion. Kinect is voice recognition. Kinect is facial recognition. And it's a combination of all of those elements that make it truly unique. You don't have anything in your hand to get in the way of you and the entertainment experience you want to have. So anything that can make that interaction as natural as is humanly possible, or mechanically possible in this sense, I think is totally differentiating from what other people are doing. That's why I think we are transforming what's happening in entertainment, whereas maybe what some of our competitors are doing isn't quite as transformational as that. It's interesting, obviously. What they're doing is interesting. But it's just not transformation in quite the same way as what we're doing.
Q: When we first saw Kinect last year, it suggested we could have a conversation with something that doesn't exist. Speaking frankly, is that really possible in a convincing way?
NT: When people see it there is an element of, you have to see it in action to believe it, because it is so transformational and it is so innovative. Someone coined a phrase earlier that I quite liked: it's moving away from you having to figure out how to work the technology to moving towards the technology is figuring out how you work. That's the fundamental change in this, I think. Some people may argue that we've been somewhat slaves to technology in the past, where we've had to learn all of the complicated motion controls to get the thing to do what we wanted to do. Now the technology's being much smarter and just learning from what we do. That's the element that blows people's minds, I think.
The idea that you are communicating and it does recognise you and you've got this much deeper richer interactive experience, it is true, and it is amazing, and it is magical, and people look at it and they do say, wow, that is tomorrow's world today. It is phenomenal.
Q: The suggestion last year was that the technology will be able to detect your emotions through facial recognition. Is that the case?
NT: It will certainly evolve in that way where based on the facial recognition and what you're doing it will get to a point where it will tell if you're smiling or not smiling. Whether that's built into gaming technology from day one, maybe not. But this is the sort of explosive creative opportunity that is in front of us, I think; all of these different types of experiences that people can have. We saw today the fitness game, the fact that you're physically having to do everything and it's as if you have a personal trainer right next to you, it's not just a video game you're trying to manipulate, this is real life activity. This is real life interaction. That's going to be the real differentiator, I think, for this product and this technology.
Q: At the end of your conference you announced that you would be giving everyone in the audience a new Xbox 360. Why did you do that?
NT: Because we want to ensure everyone enjoys and understands the transformation we're going through. It probably is a thank you for a lot of people that have been very supportive of the platform. It's our tenth anniversary. It's a great time to say to people, we're going through a transformation, we've shown you some amazing things, we want you to go and enjoy some of these amazing things. That's really the reason. It's just a nice thing to do, and we're very nice people [laughs].
Kinect will be out in the UK in November. The Xbox 360 250GB will be out on July 16.