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Stock of Xbox One is being held back to ensure units are available in store at launch, Microsoft Game Studios vice president Phil Spencer has told Game Informer.

"You want people to be able to walk in the store and buy one on day one, so you're trying to manage the inventory that isn't pre-sold," Spencer says. "It's not a yield problem, it's us trying to manage the hardware side.

"I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience."

The situation should be much improved over the Xbox 360 launch, says Spencer.

"Availability should feel a lot better than it did for 360," he says. "If people want to pick up more controllers and games, they'll be there. We feel really good about our pre-order number, and we're managing it through allocation rather than demand.

"[Pre-order] isn't the business. It's way more important to me what happens when people walk in the store. The business is selling consoles," Spencer concluded.

Source: Game Informer

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DancingRhino's Avatar

DancingRhino

It's probably to stop people mass buying and selling them on ebay for twice the price as well. So good.
Posted 10:13 on 06 September 2013
MJTH's Avatar

MJTH

That's fair enough. There are probably tens of thousands of people who want one of these machines, but for some reason are unwilling or unable to pre-order one. Having stock in store for those people day one, is probably just as important as (if not more then) having pre-order stock. If you are willing to put down this kind of money for a XB1 now in a pre-order, then you will probably be just as willing to walk to your nearest GAME or Currys etc, on day one if you can't secure a pre-order.
Posted 10:07 on 06 September 2013