xbox one11111111111111 -
xbox one11111111111111 -

Consumers shouldn't baulk at the $499/£429 Xbox One price because the system is offering thousands of dollars of value, Don Mattrick has told Bloomberg TV.

"It's a lower number than some of the analysts had forecast," said Microsoft's IEB president in relation to the launch price.

"We're over-delivering value against other choices I think consumers can get. Any modern product these days you look at it... $499 isn't a ridiculous price point.

"We're delivering thousands of dollars of value to people, so I think they're going to love it when they use it. We're really making the living room your centre of fun for your family," Mattrick said. Analysis

So in fact you'd actually be making money if you buy an Xbox One.

Source: Bloomberg via CVG

New stuff to check out


To add your comment, please login or register

User Comments

altaranga's Avatar


Ah sh!t, if M'Soft say the new Xbox is good value then it must be true.
Posted 16:35 on 18 June 2013
alphafour's Avatar


Microsoft has nothing good to say about their DRM policies so instead they have to come out with outlandish statements like these that don't make any sense.
Posted 14:34 on 18 June 2013
headless_sky's Avatar


I have a theory that Don Mattrick is a cyborg created to see how much of a total dick someone can be in a position of power without losing their job. That jacket hides wires and CPUs and 5 BILLION TRANSISTORS and everything else his creator needs to control him.
Posted 13:41 on 18 June 2013


It's becoming a regular feature to see what funny and ill-thought out statement someone from MS is saying about Xbox One. :)
Posted 10:58 on 18 June 2013
Karlius's Avatar


Lol what a nob
Posted 10:47 on 18 June 2013
View Full Site