Points to $199 price point, New Xbox Experience, a leading online service and the best games.

xbox 360 logo - Xbox on track for 'record-breaking...

Microsoft has come out all-guns blazing following a minor sales victory over the PS3 in the US for the month of August. According to sales data compiled by NPD Group the Xbox 360 sold 195,000 units in August, bringing the US install base to 10.9 million units. Bar a monumental failure in September the console should reach an install base of 11 million soon.

Madden NFL 09 was the month's biggest seller, moving over one million units on Xbox 360. Microsoft notes that the title helped contribute to Xbox 360's record-breaking software attach rate of 8.0 games per console. Microsoft also highlighted the success of Tiger Woods PGA Tour 09, which in its first five days on the market sold 56,000 units, more than on any other platform.

The success is expected to continue as the holiday season approaches, with Microsoft anticipating a "record-breaking" period for the Xbox 360. It points to a string of blockbuster titles, each expected to sell at least one million units. These include Gears of War 2, Fable II, Guitar Hero World Tour, Rock Band 2, Fallout 3 and Lips.

In addition to its game line-up Microsoft is already seeing the effect of the September 5 Xbox 360 price reductions; sales across all models were up over 100% between September 5 and September 7 and the Arcade was selling at six times its previous rate.

Xbox gamers also have the New Xbox Experience to look forward to this autumn, bringing a fresh new look and a host of new functionality to the console.