Xbox One has overcome challenges and now finds itself in a "good spot," Xbox UK MD Harvey Eagle has told MCV.
"We unveiled Xbox back in May and it has been an interesting journey for us, I don't think that will be a surprise for me to say," said Eagle.
"Where we are now, a few days from launch, is in a good spot. There's great demand for the console out there and we are wholly focused on launch and excited by that.
"There have been challenges along the way and I think we have done our best to respond to those challenges in what we think has been in the right way for our fans. And we think we have a great launch line-up of games."
Eagle believes Xbox must retain the challenger mentality which served the brand so well in previous console generations, even though Xbox is now firstly established and in many territories the biggest gaming platform.
"When we launched Xbox 360 we were very much a challenger brand, and over time became the market leader," added Eagle.
"It is important that we maintain that challenger mentality that served us so well over this current generation. That said, this is the biggest ever launch we have done, both in terms of the volume expectation we have set ourselves and the investment we have put into launching Xbox One. So it makes this bigger than anything we have done before."
Xbox One launches November 22.