Microsoft says "anyone trying to call a winner this Christmas is calling too early".
David Gosen, European VP of strategic marketing for interactive entertainment at Microsoft EMEA, has revealed that the Xbox 360 has sold "well over" five million units across European territories.
"Anyone trying to call a winner this Christmas is calling too early," Gosen told MCV. "We are incredibly well positioned - our installed base in Europe is well over five million and contrary to what's been reported we are at least, if not more than, three quarters of a million ahead of PS3."
Gosen also revealed that over the last few months momentum has changed in favour of the Xbox 360.
"If we look at the momentum in the business in the last few months, the trajectory has changed significantly. My only message to the analysts is to check their numbers," he said.
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