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The Wii U name has been labelled "abysmal" by Nintendo of America's former indie boss Dan Adelman, going as far as to attribute much of the console's failings to the name.

"Wii U is not selling as well as it deserves to," Adelman wrote on ask.fm. "It has a lot to offer with great games you can't get anywhere else. The value of the GamePad hasn't been justified. But the name Wii U is abysmal. I think that cut sales in half right there."

Adelman's departure from Nintendo was revealed earlier this week. He had been at the games maker for 9 years.

It's believed Nintendo's current failings have led investors seeking changes to be made at the top, ousting president Satoru Iwata.

Source: ask.fm

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User Comments

saluk's Avatar


Just because their last console got away with a bad name doesn't mean the follow up would. Wii U took a bad name and made it WORSE. Biggest problems for me with the Wii U at launch - totally unfocused. There wasn't enough for the casuals to stay on board, and not really much attempt at reaching them. And the Wii burned a lot of the hardcore as later in its life it collected dust for a lot of people. Nintendo with Wii U acted like they would be carried by Wii's success, when they actually were in a stage where they needed to completely refocus, rebrand, and rebuild.
Posted 17:22 on 06 August 2014
MJTH's Avatar


I agree the Wii U name is more a hindrance to the console at this point. I think one problem Nintendo faced when naming the console however is that they generally don't seem to keep a branding lineage for their home console. They do it just fine with their handhelds ( the Gameboy and DS brands are very strong), but not so much with their consoles.

They had the NES then the Super NES, but that was over 20 years ago. Since then they've jumped from N64 to Gamecube then Wii. And whilst we all here know that each of them were just the next in line in Nintendo home consoles, the don't have a clear consistent brand name for their home consoles like Xbox or PlayStation. They tried to turn the "Wii" moniker into a lasting brand, but the messed by adding a U instead of clear numbering system and not making it clear it was a different machine.
Posted 12:43 on 06 August 2014
ghibli's Avatar


I think he's right. I really like my wii u, but it's becoming evident that their marketing department need a proper kick in the proverbials. They've effectively turned it into the modern day gamecube. A console I also loved, but which nearly turned into Ninty's Dreamcast.

With the news of boardroom battles about smartphone releases, I really hope they start listening to this guy instead of oiling up those slippery shoulders in preparation for collapse.
Posted 11:22 on 06 August 2014


In principal I agree with him. The issue is that Nintendo didn't seem to have a clear idea who the console was aimed at, much like the GameCube.

The Wii was a success because of the market research and strategy employed to appeal to the new audience, but Wii U was never going to apply to that same audience.

I believe their best bet would have been to play on earlier success and appeal to the memory of older Nintendo gamers as well as their unique attitude to games. It's where they are headed now, with the attempt to provide ports from third parties being a big mis-step. They should have convinced the third parties to create unique games for the system and just kept EA doing their annual sports titles.

So less Wii U, more SNES 2...
Posted 10:12 on 06 August 2014
munkee's Avatar


I think Wii U is worse simply due to most people thinking it's the same console as the Wii. They presume they already own one. It also looks very similar. A lot of people I know think the Wii U is a controller with a screen on it that plugs into a Wii.. And they don't need one of those.
Posted 10:09 on 06 August 2014
dav2612's Avatar


Wii was also a terrible name but that didn't seem to harm the sales.
Posted 09:41 on 06 August 2014
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