Ubi: There's no room for average or bad games

By James Orry - 22/10/2009 - 2:05pm GMT

Believes there's plenty of room for 'awesome' games.

Yannis Mallat, CEO of Ubisoft Montreal and Ubisoft Toronto, has told VideoGamer.com that there's no longer room in the video game industry for average or bad games.

Asked if he felt Ubisoft's upcoming sequel, Assassin's Creed 2, could compete at retail with the might of Activision's Modern Warfare 2, perhaps even surpass it, Mallat said:

"It would certainly be too pretentious of me to try to predict the future. But I can certainly say there is no room any more for average or bad games, but there is still a lot of room for awesome games, and that's what Assassin's Creed is."

But just how big can the Assassin's Creed franchise become? The biggest name in gaming?

"It is possible, absolutely," said Mallat. "Assassin's Creed is already the fastest selling new IP, two years ago, and that's good."

He added: "Is Assassin's Creed going to be the biggest brand or name in the video game industry? I certainly hope so, and I would say we're doing everything we can so that it happens."

Assassin's Creed 2 is scheduled for release on November 20 for Xbox 360 and PS3. The PC version will release in 2010.

Find out what else Mallat had to say by heading over to the interview in full.

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Posted at 19:01 on 22 October 2009
Mr_Ninjutsu	3 0 In response to Article » Go to 's original post There's no room for bad or average games? Well Ubisoft how do you explain the average game that was Assassins Creed? Report Reply

Posted at 19:03 on 22 October 2009
rbevanx	0 0 In response to Mr_Ninjutsu's post There's no room for bad or average games? Well Ubisoft how do you explain the average game that was Assassins Creed? » Go to Mr_Ninjutsu's original post Assassins Creed was awesome. Report Reply

Posted at 19:18 on 22 October 2009
David-Macphail	0 0 In response to Mr_Ninjutsu's post There's no room for bad or average games? Well Ubisoft how do you explain the average game that was Assassins Creed? » Go to Mr_Ninjutsu's original post Are you stupid??? You don't become the fastest - selling new IP by being average. The first Assassin's Creed was one of the best games of all time, FAR better then any of the garbage that is Call Of Duty. What is it they're calling this next one? "Call Of Duty 4, Part 2, Modern Warfare 2, World At War, Again, Oh Wait, That's Next Year.........."? I don't think AC will ever become the biggest franchise in the gaming industry, in fact i know it won't. However it's still one awesome franchise. Report Reply

Posted at 19:25 on 22 October 2009
rbevanx	0 0 In response to David-Macphail's post Are you stupid??? You don't become the fastest - selling new IP by being average. The first Assassin's Creed was one of the best games of all time, FAR better then any of the garbage that is Call Of Duty. What is it they're calling this next one? "Call Of Duty 4, Part 2, Modern Warfare 2, World At War, Again, Oh Wait, That's Next Year.........."? I don't think AC will ever become the biggest franchise in the gaming industry, in fact i know it won't. However it's still one awesome franchise. » Go to David-Macphail's original post (rbevanx turns on his Michael Winner voice) Calm down dear, it's just a game. Report Reply

Posted at 20:20 on 22 October 2009
dudester	1 1 In response to Article » Go to 's original post Did someone shout back up, Assassins creed could of been great instead it was a average tedious and repetitive. Also your this awesome assassin who can't swim! Report Reply

Posted at 20:54 on 22 October 2009
David-Macphail	0 0 In response to dudester's post Did someone shout back up, Assassins creed could of been great instead it was a average tedious and repetitive. Also your this awesome assassin who can't swim! » Go to dudester's original post Yes it was repetitive but i think that's what made it so good - being repetitive. I like the fact that it was repetitive.......repetitive things are what i like. Also, the whole "Assassin's don't float" thing has been fixed for AC 2. Report Reply

Posted at 20:57 on 22 October 2009
El-Dev	2 1 In response to Article » Go to 's original post AC sucked serious man berries. It was a piece of sh*t that reviewed well because of the nice graphics. Up there as one of the worst games I've played this gen, god awful. Report Reply

Posted at 20:58 on 22 October 2009
Ghost_Dog	1 1 In response to Article » Go to 's original post I'm sorry, but Assassins Creed was terribly repetitive and ultimately dull. It certainly had potential, but all it amounted to was a tech demo. It wasn't a bad game, but it wasn't great. Report Reply

Posted at 20:59 on 22 October 2009
Ghost_Dog	1 1 In response to David-Macphail's post Yes it was repetitive but i think that's what made it so good - being repetitive. I like the fact that it was repetitive.......repetitive things are what i like. Also, the whole "Assassin's don't float" thing has been fixed for AC 2. » Go to David-Macphail's original post There's no need to thumb down folk for having an opinion. Go easy Report Reply

Posted at 21:22 on 22 October 2009
David-Macphail	1 0 In response to El-Dev's post AC sucked serious man berries. It was a piece of sh*t that reviewed well because of the nice graphics. Up there as one of the worst games I've played this gen, god awful. » Go to El-Dev's original post LOL - what on earth are you talking about??? Nobody played/reviewed Assassin's Creed because of it's graphics. They played it because of it's top - notch gameplay. I can think of plenty of games that have had better graphics than AC, if i played games just for the graphics, i wouldn't have bothered with Assassin's Creed at all.......you obviously have no idea what you're talking about. Report Reply

Posted at 21:23 on 22 October 2009
David-Macphail	0 0 In response to Ghost_Dog's post There's no need to thumb down folk for having an opinion. Go easy » Go to Ghost_Dog's original post Not even if their opinion's are ridiculous and irrational? Report Reply

Posted at 21:23 on 22 October 2009
Mr_Ninjutsu	2 0 In response to David-Macphail's post Are you stupid??? You don't become the fastest - selling new IP by being average. The first Assassin's Creed was one of the best games of all time, FAR better then any of the garbage that is Call Of Duty. What is it they're calling this next one? "Call Of Duty 4, Part 2, Modern Warfare 2, World At War, Again, Oh Wait, That's Next Year.........."? I don't think AC will ever become the biggest franchise in the gaming industry, in fact i know it won't. However it's still one awesome franchise. » Go to David-Macphail's original post so your the small minority of people who do not know what makes a good game. All assassins creed was was a bunch of stupid hype which left the majority feeling stupid for buying it like me. Report Reply

Posted at 21:28 on 22 October 2009
dudester	0 0 In response to Article » Go to 's original post I'll take a thumb down for having an opinion I just never connected with assassins creed like you did David that doesn't make me wrong tho just different. Wouldn't it very dull if everyone had the same taste in ice cream or women or football teams? Report Reply

Posted at 22:23 on 22 October 2009
El-Dev	2 1 In response to David-Macphail's post LOL - what on earth are you talking about??? Nobody played/reviewed Assassin's Creed because of it's graphics. They played it because of it's top - notch gameplay. I can think of plenty of games that have had better graphics than AC, if i played games just for the graphics, i wouldn't have bothered with Assassin's Creed at all.......you obviously have no idea what you're talking about. » Go to David-Macphail's original post When it came out AC had some of the best graphics about. What little gameplay it had was decent, but doing it over and over and over and over and over and over and over and over again isn't really that much fun or any good really even for someone with a mild case of autism. Report Reply

Posted at 22:26 on 22 October 2009
Ghost_Dog	0 0 In response to Article » Go to 's original post For me, the setting was what drew me to it. Unfortunately it was largely wasted on mediocre gameplay. Report Reply