Sleeping Dogs screenshot
Sleeping Dogs screenshot

Publisher Square Enix has said it is struggling to make a return on its console releases, blaming the increasingly difficult position of the worldwide console market.

Square Enix reported a 5.7 billion yen loss for the nine month period ended December 31, 2012, despite a rise in sales to 102.7 billion.

"During the nine-month period ended December 31, 2012, the Company has not recovered the operating loss posted in the six-month period ended September 30, 2012, primarily due to the increasingly difficult condition of the world-wide console game market, under which the Group is struggling to achieve a fair expected return on its investment," Square Enix said.

Last week Square Enix announced that Sleeping Dogs was the best-selling new IP of 2012 in the UK.

"We felt we had a hit on our hands in Sleeping Dogs and to be the UK's best-selling new IP of 2012 is a fantastic achievement," said Lee Singleton, general manager, Square Enix London Studios. "Our goal was to set new benchmarks in the open world genre with best-in-class combat, driving and story-telling, and hopefully gamers feel that we've done that with Sleeping Dogs. We will continue to do that in 2013 with the downloadable content still planned for release."

However, the publisher didn't mention Sleeping Dogs or fellow triple-A console release Hitman: Absolution in its financials, but did state that browser title Sengoku IXA and social game Final Fantasy Brigade are making an "acceptable profit". MMORPG Dragon Quest X is also "showing steady progress".

Currently on the release slate from Square Enix are Tomb Raider, Dragon Quest 7 and Kingdom Hearts HD 1.5 ReMIX.


New stuff to check out


To add your comment, please login or register

User Comments

rbevanx's Avatar

rbevanx@ 87Sarah

They do, a RRP but it's up to the seller for what he/she sells it for.

Square Enix possibly sell the games 18 quid each depending how many copies ASDA/Amazon/whoever buy.
The more they buy, the better the discount in some cases.

Square Enix don't and can't force the retailers to sell at 40 quid.
Posted 20:10 on 05 February 2013
Wido's Avatar


Tomb Raider will easily bring home the bacon for Square in the UK. Lara is a big hit over here so I shouldn't worry about that.
Posted 19:48 on 05 February 2013
87Sarah's Avatar


Why don't the developers/publishers have a say on the price of their games?

I personally hope Tomb Raider does well, just because it's Tomb Raider, but I think that about Final Fantasy too.
Posted 17:42 on 05 February 2013
rbevanx's Avatar

rbevanx@ munkee

Square Enix don't set the price the stores do.
Posted 16:33 on 05 February 2013
Clockpunk's Avatar


Makes raiding tombs a bigger priority in Tomb Raider, release a Thief sequel, show off new Deus Ex material.

*bam* As FM says, the audience is very much there numbers-wise, but Square-Enix have to work (heavens forbid) for success.
Posted 14:45 on 05 February 2013
CheekyLee's Avatar


Strange, that is "the market" that is struggling, when year on year profits made by games continue to rise. Perhaps if Squeenix were to stop spending millions on cut-scenes, and get back to making games that people actually like, they wouldn't need such a huge slice of the pie in order to make profit?

Destroy your business model, or somebody will do it for you. The market is growing, but certain paths are at dead ends now. If you are one of the old publishers still sat on one of those avenues, then the writing is on the wall. Less people than ever are running out to buy a game on day 1, for a multitude of reasons. AAA is stagnant, and if you are a publisher still living in the AAA sphere, then you will die by the AAA sword.
Posted 14:45 on 05 February 2013
FantasyMeister's Avatar


Tomb Raider will hopefully pick things up for them, but if they announced Just Cause 3 or finally did a Final Fantasy 7 remake... but they haven't. They can't really blame the console market, the consoles are already out there and waiting.
Posted 14:18 on 05 February 2013
munkee's Avatar

munkee@ dudester

You know what I'm saying. It wasn't released at £20. It was released at £40. By the time the price dropped, nobody cared. The next AAA is out.
Posted 13:34 on 05 February 2013
dudester's Avatar

dudester@ munkee

But I already bought this brand new for a tenner?

Its been around £20 quid for ages in the places I have looked.
Posted 13:25 on 05 February 2013
munkee's Avatar


Here's an idea. Stop charging £40 for games and perhaps more gamers will be willing to invest in potentially risky IP's. I can guarantee that a high percentage of people do want to play Sleeping Dogs, but will wait until CEX are selling it for a more reasonable Price. Unfortunately for publishers, this means that they will reap no rewards for this sale.

But hey.. What do I know? I'm just a gamer (not willing to spend £40 on the game and waiting until its in CEX for a more reasonable price).
Posted 13:22 on 05 February 2013

Related Games

Sleeping Dogs

Sleeping Dogs
Available For: Xbox 360, PS3, PC, PS4, Xbox One Genre: Action Score8

Hitman Absolution

Hitman Absolution
Available For: Xbox 360, PS3, PC Genre: Action Score5

View Full Site