Sony won't bribe developers to make PS3 exclusives
SCEA boss Jack Tretton criticises opposition for relying too strongly on first or third-party titles.
Speaking to PSM magazine, Sony Computer Entertainment America boss Jack Tretton has criticised Microsoft and Nintendo for their over reliance on third-party and first-party titles respectively.
"Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix, said Tretton.
"We have a very different approach to exclusives than some of our competitors," continued the SCEA boss. "We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform."
With no 'bribes' then just how does Sony secure third-party exclusives? Tretton says it's because developers will be more successful if they build a game only for their platform.
"We earn it by saying, 'You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you'," said Tretton.
We're almost certain to find out about titles that Sony has secured as exclusives at this year's E3, which starts next week.
User Comments
moma knows bes
tiger goes woo
But Microsoft IS monopolistic leech.
snoochmarster
As for games im sure sony will pull through, people are over critical sometimes.
johnny
Juma
personally, I don't care if MS and Nintendo are investing on developers to have better games (I don't see as bribe).
I want the best games possible on the platform I chose.
for me, Sony now is on the "boo-hoo... look at me...I blew it and it's now THEIR fault"
Jack: pls stand up, fix what's broken at sony and put up for a fight. stop whining.
pcgamer
Can easily say why is it everytime theres news about a wii there will always be someone responding with 'its just a novelty', ' wait till the exclusives come for the ps3'.
In Response to the article:
I don't believe a word any Sony rep says about not 'bribing' developers. I'm betting it comes down to what they've decided is the definition of 'bribe'. Its called marketing and PR, you can redefine any word you want as long as you've decided thats what it means no matter what the general public know as what it means.
As for accusing microsoft of buying up game companies, you do realise that Sony does that as well?
Forrest
Why is it that every time we read any PS3 news articles/blogs they are always responded by hysterical negative comments (usually with psoitve xbox360 responses)?
A1:
Because these people are afriad of the ps3 and feel threatened by it.
Q2:
Why do they feel threatened by the ps3?
A2:
@ Pete and his fellow friends: stop deceiving yourelves
and depriving yourselves of some good gaming esperience. Admit you to yourselves you made the wrong choice- you must think so deep down or you would not be so bothered by the ps3. I know this is difficult for you to grasp but deep down you WANT a ps3. Please just buy one and stop trolling PS3 news....Thanks.
In Response to the article:
Its good to hear that Sony are not forcing people to develop exclusively for them, unlike Microsoft who are unashamedly up to their old competition killing tactics again (Windows) by buying everyone and everything they can. Sony need to work on beeing less arrogant in future though, no more 'Next gen starts with comments' would be much appreciated :)
Pete Sakes
"Sony is too dependent upon shafting the community, and Nintendo & MS are too dependent on quality games. We like to feel that we got a pretty good mix, with Wii & XBox 360 said the market.
"Sony have a very different approach to exclusives than some of their better performing competitors," According to SCEA boss. "We don't buy exclusivity. We don't have the funds for this kind of development. We don't, for lack of a better term, partner with somebody to only do a game on our platform. - We simply cant afford to pay cash. We could offer PS3's as we have stockpiles of them".