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Sony's new handheld will retail at a price with mass market success in mind, with the platform holder vowing to keep the portable affordable. An exact RRP is expected to be announced at Sony's E3 conference set for 1am BST on Tuesday.

Analysts have speculated that the NGP could retail at around the £200, although due to the machine's high specs, industry insiders have suggested that a final total could well surpass that figure.

However, in a recent interview with Kotaku, SCE Worldwide boss Shuhie Yoshida iterated that the final RRP would allow consumers to get their hands on the portable without breaking the bank.

"I feel comfortably that we are going to be hitting [the right price]," said Yoshida.

"We definitely consider this to be the price that it has to be for people to even consider purchasing it. At the end of the day gaming portable devices may not be something people feel like they need."

Sony will have taken note of Nintendo's slow 3DS sales, and will be keen to avoid a similar consumer reaction to its new hardware.

Via MCV

VideoGamer.com Analysis

If the appetite for gaming portables is indeed diminishing (as the lull in 3DS sales might suggest), then Sony will certainly have to deliver on its promise of a reasonable retail price for the NGP.

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reynoldio's Avatar

reynoldio

I'm between FM and PS - I'd grab one for £150 for sure, I'll think about it for £200, I would consider but almost certainly not get one at £250, my guess is that I'll not be getting one. But I'd love to be wrong!
Posted 17:07 on 06 June 2011
PStringer's Avatar

PStringer

I'd be happy to pay £200 for it, that is of course if I'm still as excited about it when it's released.
Posted 16:46 on 06 June 2011
FantasyMeister's Avatar

FantasyMeister

I'd consider it for £149, which is probably why I've yet to ever buy a handheld.
Posted 13:10 on 06 June 2011
Woffls's Avatar

Woffls

Quote:
We definitely consider this to be the price that it has to be for people to even consider purchasing it.
That might not have been how he wanted to phrase it, but, to me, Yoshida is implying that this is the highest price they could get away with before people would not buy it. I'm sure that's not what he meant, though.

They might be able to hit a reasonable price now that the specs have been lowered, but I think SCE's perception of value is somewhat skewed. They'll also be comparing it to smartphones, which are horrendously expensive. And any discussion of price will be referring to the inevitable low end SKU, and all of this is still under the assumption that they'll make a loss on both systems.

£299 for Wifi, £350 for 3G+Wifi.
Posted 12:54 on 06 June 2011
RecoN's Avatar

RecoN

i say £249.99 for 3g version and £299.99 for 3g and wifi version.
Posted 12:48 on 06 June 2011