ps3 final hardware 11 -

Speaking to MCV SCEE president David Reeves has revealed that Sony believes the PlayStation 3 is approximately 300,000 units ahead of the Xbox 360 in PAL territories and sees no reason to lower the price of the console, despite rumours to the contrary.

"No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary," said Reeves.

He added: "I am confident that in PAL territories our installed base is 300,000 units ahead of Xbox 360."

Reeves explained that just because Sony followed one model with the previous PlayStation consoles we shouldn't expect the same with the PS3.

"When we came into the industry we started at zero. And we had to have a model that offered price elasticity. As soon as we got the manufacturing price down on PSOne we lowered the price. Same with PS2. But we're not doing that on PS3 - that's not the model, even if people are expecting it," said Reeves.

"We're relying on the fact that the industry will keep growing and while we might have a comparatively smaller share of the market we will have higher sales. PS3 is tracking where PS2 was at the same point in its life. The value added strategy will continue for some years to come."

He concluded: "Next year we are probably going to be a little bit more aggressive when we reach the break-even point."

Are you waiting for a PS3 price cut or do you feel its current £299 price is good value? Let us know in the comments section below.

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Raul's Avatar
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Raul

it would seem by the numbers otherwise, the 360 has sold more units in the last 3 months in the PAL territories.
Posted 15:36 on 06 December 2008
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Wido

SCEE president David Reeves needs to re-think on what he said in this brief conversation, as of course Microsoft would just shown Sony up but thats like everyday anyway.

I also have the 360 and the PS3, the 360 price is totally a bargain especially the Gears 2 package at GAME on which you get Gears 1 & 2 plus another game. Sony however must be doing well if there not having a price drop soon or into the early stages of next year.
Posted 08:52 on 05 December 2008
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Anonymous

the reason people buy the xbox 360 is because it has more games and the price is right, but once ps3 drops its price its a rap !!!
Posted 05:51 on 05 December 2008
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Devise

Misleading. 360 is ahead of the PS3 in Europe overall. But it's true that the PS3 is ahead in SOME PAL territories. However it is currently being outsold in all PAL territories because of the recent 360 price cuts.

The 360's lead will continue to grow until PS3 price cuts happen and/or GT5 is released.
Posted 00:52 on 05 December 2008
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Robert C

@ Yacaman

The reason people are buying the xbox 360 is because of the price, with recent price drops its hard to not consider one.
Posted 23:12 on 04 December 2008
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Robert C

Sony needs to make up some of the money they lost from the launch of the console, in the states they were loosing close to 200 bucks on each console sold, sure its been reduced over time and now they are at a point where they actually make money on the PS3. Analyst have stated that sony are unlikely to recoup the money they lost.

They need to make money asap, so they are holding prices as long as possible. While the Xbox 360 Arcade is almost a third of the price of a ps3 in "PAL" territories.

In Australia, the xbox 360 arcade can be found for $238 vs the Ps3's $678, its really a no brainer what console to buy, unless you really, really, want blu-ray.
Posted 23:09 on 04 December 2008
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Karlius

Seriously Im sure all Sony Execs are schizophrenic or something. All charts and figures put the 360 ahead by at least half a million units and that number is rising. This is propoganda at its worst. There is a credit crunch hitting the world and the PS3 is pricing itself out of the market.
Posted 22:29 on 04 December 2008
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Sonic_Uk

I have a 60, Ps3 and P.C and can say I don't know what planet Sony's PR man was living on when he made that statement but it certainly wasn't this one! Sony's arrogance and unwillingness to listen to what gamers are telling them will be their downfall, which is why are are trailing behind this generation in terms of sales despite the drugs thier spokesperson was taking when he made that statement.
Posted 22:28 on 04 December 2008
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Wyatt

Are Sony living under a rock? vgchartz has 360 ahead of PS3 in PAL & 'others'. In the last 3 weeks 360 has outsold PS3 by 600,000+ units. Both great consoles (I have both) but PS3 needs a price cut.
Posted 21:05 on 04 December 2008
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Yacaman

I bought 9 PS3 so far, for my brother, clients, and three cousins as gifts.
Its a great gift. People will never forget it.
I love how organized things can be kept on the PS# and I can't wait for Home to be out.
Is their a date yet?
Unfortunatly games like Gears of War, Left 4 Dead, Fable 2 are the reason this Holiday im getting an XBOX. I just hate the fact that I have to pay to go online with those guys.
Posted 19:48 on 04 December 2008
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Anonymous

yeah it will be a good a value because it will boost up the sales and soon ps3 will surpass 360
Posted 17:48 on 04 December 2008