ps3 final hardware 11 -

Sony has rejected calls for a PS3 price cut in time for Christmas, claiming the perceived high price of the console won't be an issue during the crucial holiday season.

Speaking to at the Games 3.0 conference in London yesterday, Sony Computer Entertainment managing director Ray Maguire said that while there will always be pressure on price from consumers, Sony "has a business to run" and has to "do the right thing" for its shareholders.

Microsoft has enjoyed a 360 sales surge in the UK following the price cut in September, which saw the Arcade cut to £129.99, the 60GB cut to £169.99 and the Elite down to £229.99.

When asked if Sony was feeling any pressure to cut the price of the PS3 in time for Christmas, Maguire replied: "Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well.

"At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all."

Maguire said that sales of the PS3 in the UK were "absolutely on target", adding: "It's obviously selling extremely well in the UK and it's the third largest single territory in the world. In the UK it's absolutely on line. Obviously actual sell through is always relevant to price point. Now the price point we're at, with the features we've got, that we obviously have to charge for, it's absolutely on target."

Be sure to check the site later this week for the full interview with Sony Computer Entertainment managing director Ray Maguire.

What do you think? Should Sony cut the price of the PS3? Let us know in the comments section below.

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Mornelithe's Avatar
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Karlius - Old tech? Is there a new BR profile beyond 1.1 I'm not aware of? Thought so. So, a BR player costs 100 Quid? How about XDR Ram? How about Cell Processors? Hmmm? No answer? Thought not.

Sony is still losing money per console sold. It's a fact. It offers alot more than just gaming options, than any of the other consoles, so, if you're simply a gamer, the 360 may be more up your ally. However, if you've got the money, and the AV setup at home, PS3 wins hands down. HDD's are easily swappable (I like my 320g), and it acts as a really nice media center when I'm not playing Resistance 2 (Beta Tester), or LBP (Beta Tester).

Posted 15:47 on 28 October 2008
your mum's Avatar
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your mum

I think the quality of the PS3 blu-ray is comparable to 3rd party stand alone blu-ray players of around the 200 price point from what i've seen and read. Also i heard some where that the current crop of 360 games were pretty much as good as it is gonna get graphically whereas the the PS3 is only around 60-70% of its possible power. Fair play to sony for sticking to their guns with the pricing, i can't see how mircosoft make any money selling the 360 for so little and advertising it in every ad break
Posted 15:44 on 28 October 2008
Karlius's Avatar


Search harder mate! At play their £149.99 and i've seen them for as little as a £100 at Currys but have sold out.


Old Deal at Currys
Posted 15:19 on 28 October 2008
Doc's Avatar
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Karlius, where are you getting a 1080p blu-ray player for £120 mate?
Posted 15:19 on 28 October 2008
Doc's Avatar
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Xbox has been out a lot longer than PS3 remember. Plus i dont see how people can complain when you are getting a 1080p blu-ray player included in the price. When the cheapest i can find is no less than £200 anyway!
Posted 15:16 on 28 October 2008
Karlius's Avatar


Ray Maguire has sh*t in His Eyes and there's sh*t coming from his lips. (As per Usual) Sony needs a cut in price if it wants to contend. It has no real advantage over the 360 as far as gaming goes or games lineup. And Between the PS3 and 360 it's what counts. If one machine Costs £150 and the other £300 and mostly everything about it is identicle other than Blu Ray* then you'll instinctively go for the cheaper option. Enough said.

*A half decent Blu Ray Player costs around £120-£150 now so the price inflation seems ludicrous as the PS3 has older player technology !
Posted 15:13 on 28 October 2008
V.I >Alleyman's Avatar
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V.I >Alleyman

Rock Bottom thats where they would be heading with a price drop this early
Posted 15:11 on 28 October 2008
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