UK boss doesn't think PS3 price will be an issue this Christmas.
Sony has rejected calls for a PS3 price cut in time for Christmas, claiming the perceived high price of the console won't be an issue during the crucial holiday season.
Speaking to VideoGamer.com at the Games 3.0 conference in London yesterday, Sony Computer Entertainment managing director Ray Maguire said that while there will always be pressure on price from consumers, Sony "has a business to run" and has to "do the right thing" for its shareholders.
Microsoft has enjoyed a 360 sales surge in the UK following the price cut in September, which saw the Arcade cut to £129.99, the 60GB cut to £169.99 and the Elite down to £229.99.
When asked if Sony was feeling any pressure to cut the price of the PS3 in time for Christmas, Maguire replied: "Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well.
"At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all."
Maguire said that sales of the PS3 in the UK were "absolutely on target", adding: "It's obviously selling extremely well in the UK and it's the third largest single territory in the world. In the UK it's absolutely on line. Obviously actual sell through is always relevant to price point. Now the price point we're at, with the features we've got, that we obviously have to charge for, it's absolutely on target."
Be sure to check the site later this week for the full interview with Sony Computer Entertainment managing director Ray Maguire.
What do you think? Should Sony cut the price of the PS3? Let us know in the comments section below.
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*A half decent Blu Ray Player costs around £120-£150 now so the price inflation seems ludicrous as the PS3 has older player technology !
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Play
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http://hotukdeals.com/item/251075/sa...y-dvd-player-/Last edited on Tue 28 October 2008 by Karlius
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Sony is still losing money per console sold. It's a fact. It offers alot more than just gaming options, than any of the other consoles, so, if you're simply a gamer, the 360 may be more up your ally. However, if you've got the money, and the AV setup at home, PS3 wins hands down. HDD's are easily swappable (I like my 320g), and it acts as a really nice media center when I'm not playing Resistance 2 (Beta Tester), or LBP (Beta Tester).
Morne
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I'd argue the xbox needs more price cuts. I want one with wireless and a hard drive under $300, as I paid $300 for my ps3 after the rebate. Not bad considering it has a Blu-Ray player.
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Microsoft are losing hand over fist on their consoles its obvious. But their software sales are far beyond those of any console. The average games to console ratio is around 7.8 compared to PS3 3.5 (Maybe slightly higher now) when you think about the profit in games you'll understand that theres more value in games sales than console sales. The PS3 is still losing money and the sale of games doesn't cover a console price cut. It is absolutlely and utterly that simple.
Just waiting now for someone to tell me PS3 has game sales of 20million per console.
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I have numerous friends that have held off (family, life stuff, babies etc) on getting a "next gen" system for a while now, and this Xmas seems to be when they can get one from the wife/gf/etc.
As for like 5 of them, guess which they're picking up? The one that's been dropping their price.
And the whole SOCOM server BS has convinced me to ditch mine; at this point I'll gladly pay for an online service worth a damn.
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I love my silent PS3. However Blu-Ray is not yet unmissable and most games are multiplatform. I don't think LBP is going to be enough. A 50-100 dollar cut would create momentum to match the 360. Microsoft maybe losing cash but it'll own Xmas.
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