Speaking on BBC TV with the company's PSP in hand, Harrison said how millions of people worldwide are already making use of the PSP's video playback functionality, and when asked if Sony was worried by the iPod complete with video features he responded and said with a smile, "No, we're not worried."

Despite not playing videogames, the new iPod will share much of the functionality that Sony has been heavily promoting for the PSP. Judging from ad campaigns which Sony has been running they see the PSP as much more than a games playing device and see its movie playing, music playing and photo sharing capabilities in equal importance to gaming.

Last night Apple announced that they have sold over 28 million iPods since 2001, and with the iPod brand being so strong perhaps Sony should be worried that Apple may steel some the of PSP's market.

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