People will 'worry far less about putting a pair of glasses on' when they experience quality 3D.

sony 3d glasses -

Donning a pair of glasses is the only way to experience the most compelling form of 3D, SCEE senior director Mike Hocking told VideoGamer.com at gamescom last week.

Asked about the negativity surround 3D glasses, Hocking said: "I think everybody has their own opinion. The only way of achieving a high definition, high quality 3D experience on the TV is using glasses at the moment. There is no glasses-free way of doing that right now. The person who invents that is probably going to get very rich, very quickly. For the foreseeable future we are looking at glasses-based technology."

He added: "Our active solution is very very good. The glasses are pretty stylish and we've found most people don't mind wearing the glasses. There's always one or two who don't, but I'm afraid if you want that 3D experience you have to wear glasses. We put sunglasses on to go outside. We put glasses on when we ride mountain bikes. We put goggles on when we go swimming. If you want that new experience, sometimes you have to put some sort of glasses on.

"I think as the quality of the content gets out there and people start to really enjoy the experiences they will worry far less about putting a pair of glasses on."

Hocking also believes the 3D experience on PS3 is more compelling than that offered by the Nintendo 3DS.

"I haven't seen it [the 3DS] because I was at E3 and the queues were about an hour long.

"Our focus is on high-def 3D home entertainment. You can do stereoscopic on small screens, but they work from one viewing angle, typically they have to get the position just right in front of your face. If I said come over here and look at this 3D you can't see it - I have to give it to you.

"We think the most compelling 3D experiences at the moment are to be had on the TV in high definition and in a controlled environment, where you can really experience the highest quality possible."

For more from Hocking head over to our complete interview.

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Highest Rated Comment

pblive's Avatar

pblive@ Clockpunk

Isn't it about the same figure as potential Wii customers only having one arm?
Posted 17:19 on 27 August 2010

User Comments

El-Dev's Avatar

El-Dev@ pblive

Therein lies the problem with sampling.

On another note, Vivian Campbell is a past pupil of the same school I went to.
Posted 09:45 on 31 August 2010
Karlius's Avatar

Karlius

BUS WANKERS!!!
Posted 23:15 on 30 August 2010
thegreatODEN's Avatar

thegreatODEN

i'm not yet sold on 3d.
Posted 17:51 on 30 August 2010
tsep23's Avatar

tsep23

By the time I'm able to afford a 3D TV with glasses they will have 3D TV's that don't need glasses. I tried demo'd a Bravia at the Sony store in Atlanta. It was cool but the price tag is way too high. Besides, I'd rather they focus on making virtual reality a reality.
Posted 04:39 on 28 August 2010
pblive's Avatar

pblive@ rbevanx

Not surprised, it's early adopters only at the current price and with many people having just bought an HDTV I can't see a huge amount of sales until the prices go down and more 3D Blu-rays/Sky 3D is available.
Posted 23:57 on 27 August 2010
Karlius's Avatar

Karlius@ rbevanx

Seems there is someone lurking that doesn't like people speaking their mind.

I got a TD for saying this article is stating the obvious and is basically just a Free Sony Advert as is so much of the news these days.

"Kinect is Best says MS"
"Move is Best says Sony"
"Wii still the Best says Nintendo"

Wow you don't say!
Posted 23:18 on 27 August 2010
rbevanx's Avatar

rbevanx@ El-Dev

Well only 2 percent in the UK want the bloody thing!!!!

http://www.telegraph.co.uk/technolog...buy-3D-TV.html
Posted 23:03 on 27 August 2010
Karlius's Avatar

Karlius

Is this news? "Sony says our technology is the best!" Can we expect anything else?

What would actually be news is Sony saying "Actually 3DTV is wank and will only interest those with too much money." Now that would be headline worthy.
Posted 20:54 on 27 August 2010
pblive's Avatar

pblive@ El-Dev

Indeed they might.
Posted 20:46 on 27 August 2010
pblive's Avatar

pblive@ El-Dev

Which may* be the exact same number of people who have one arm.

*figures obtained by phoning the drummer from Def Leppard and asking him a few million times. (well, it's as scientific as the original article, anyway)
Posted 20:44 on 27 August 2010
El-Dev's Avatar

El-Dev@ Woffls

Or people who wear glasses might say something like "I've worn 3D glasses over my glasses in the cinema and on a 3D TV and they're comfortable and fine. I have no problem with it." xD
Posted 20:36 on 27 August 2010
Woffls's Avatar

Woffls

"most compelling" or not, for most people it's a deal breaker. People who already have glasses, for instance, but Sony would probably say something like "people will get contact lenses just to play in True 3D" xD
Posted 18:26 on 27 August 2010
Clockpunk's Avatar

Clockpunk

Ah, is that all?

I am interested in seeing the statistics of vision-based disorders, such as the reported rise in Japan, and how that *could* affect the consumer base within the immediate/further future.
Posted 17:43 on 27 August 2010
El-Dev's Avatar

El-Dev

10-12% of UK citizens can't see 3D, not 24%.
Posted 17:29 on 27 August 2010