Sony mock European gamers

By James Orry - 12/09/2006 - 7:15pm GMT

PlayStation 3 advertising boards seen at UEFA Champions League matches.

ps3 final hardware 11 - Sony mock European gamers

European gamers have finally come to terms with the fact that the PlayStation 3 won't be released in Europe until March 2007, but Sony won't let it lie. Advertising boards featuring the PlayStation 3 logo have been placed around grounds hosting Champions League matches this evening, including big matches for Chelsea, Liverpool and Barcelona.

Given the Champions League is the most prestigious European Club football tournament, the advertising will seem like a stab in the heart to all European gamers. Whether this is part of an extended awareness campaign from Sony, or simply a remnant of a planned launch campaign isn't known.

If the latter is true it goes to show just how late in the day the decision to delay the launch was made.

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Posted at 21:11 on 12 September 2006
huff_diggler	0 0 In response to Article » Go to 's original post who cares? bring fourth the nintendo wii, sony havent learnt a thing about gaming in the last 12 years, treat us like mugs. Report Reply

Posted at 01:11 on 13 September 2006
sitruc	0 0 In response to huff_diggler's post who cares? bring fourth the nintendo wii, sony havent learnt a thing about gaming in the last 12 years, treat us like mugs. » Go to huff_diggler's original post I was surprised by the PlayStation3 ads around the fields while watching Liverpool-PSV. My first reaction was, that is a slap in the face to many. My second reaction was, have I seen a single advertisement for PlayStation3 in the US? Even if they were somehow trying to target the launch territories, it was 2 in the afternoon on the East Coast and it was soccer. Just as many people would notice those signs while watching in the US as would a Saturday evening MLS match. Reply

Posted at 08:16 on 13 September 2006
Alvy_Singer	0 0 In response to huff_diggler's post who cares? bring fourth the nintendo wii, sony havent learnt a thing about gaming in the last 12 years, treat us like mugs. » Go to huff_diggler's original post Kicking us when we're down, nice one Sony. Bring on the Wii! Report Reply

Posted at 10:07 on 13 September 2006
MrDo	0 0 In response to huff_diggler's post who cares? bring fourth the nintendo wii, sony havent learnt a thing about gaming in the last 12 years, treat us like mugs. » Go to huff_diggler's original post Sony are definitely tilting my decision in buying a new console, firmly in Nintendo's direction. Report Reply

Posted at 10:47 on 13 September 2006
Rogue_Soul	0 0 In response to Article » Go to 's original post To be fair... the Champions League Final isn't until the end of May (the 23rd). So, the advertising could tie in quite nicely with the PS3 launch, which should be due around the same time. Report Reply

Posted at 09:57 on 14 September 2006
tobi	0 0 In response to huff_diggler's post who cares? bring fourth the nintendo wii, sony havent learnt a thing about gaming in the last 12 years, treat us like mugs. » Go to huff_diggler's original post whats the big deal, sony has been sponsoring the CL since day one. Report Reply

Posted at 10:00 on 14 September 2006
TomO	0 0 In response to Article » Go to 's original post Yeah, but the PS3 isn't out until March in Europe. It's a tad early to be advertising. Report Reply

Posted at 10:31 on 14 September 2006
SCiARA	0 0 In response to huff_diggler's post who cares? bring fourth the nintendo wii, sony havent learnt a thing about gaming in the last 12 years, treat us like mugs. » Go to huff_diggler's original post Not early at all - its brand awareness and, as its correctly posted above, the tournament doesnt finish until may. Reply

Posted at 09:43 on 03 February 2009
huff_diggler	0 0 In response to Article » Go to 's original post i was right with this, sony did, asnd still does treat it's army of fans like mugs... Report Reply

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Sony mock European gamers - VideoGamer.com

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