The new studio will begin operations on June 1, and its goal is to explore new forms of entertainment, plus building new IPs. The studio has been set up with ten million yen in funding, ten percent of which was provided by SEGA. This is part of an independent developer support program which will see SEGA establish new studios from its current development staff.
SEGA has dabbled in this area before, establishing such studios as AM2, Sonic Team and AM3 during the Mega Drive and Saturn eras. Later, during the era of the Dreamcast, Smilebit, Overworks an Amusement Vision were born.
Prope is yet to make an announcement about its projects, but a short introduction to the new studio has appeared on its Japanese website.
"PROPE" (pronounced "pro-pe") is a Latin word which means "beside" and "near" future.
We named our company PROPE in the hopes of bringing game entertainment much closer to users, establishing closer ties between users and us, and creating near future entertainment."
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