After 20-year old Ashraf Haziq had his PSP stolen by rioters, SCEE has stepped in saying they'd like to replace the handheld.
The Malaysian student was left bleeding on the side road after the recent riots in London. A group of thugs appeared to help him to his feet, only to rob him of his possessions - which included a Sony PSP - seconds later.
After a video of the event (embedded below) went viral, a website was set up to raise money for the student.
It wasn't long before Sony caught wind of the situation, and SCE UK marketing chief Alan Duncan stepped in asking for Ashraf's details so his PSP can be replaced.
Since then, Namco Bandai has also said it'll send a package of games in support of SCEE.