Record Xbox 360 sales in November

Platform holder states the month was a 'very significant milestone for Xbox'.

Microsoft has announced that November was the biggest sales month for Xbox in its six-year European history, with sales up 124 per cent over last November.

According to GfK-ChartTrack data, the Xbox 360 outsold PlayStation 3 across the entire region and has seen significant gains in markets including France, Spain and Italy, where it has been outselling PlayStation 3 week after week. The console was the fastest-growing console in Europe for the month of November, with sales up year-over-year 124 per cent, compared to 43 per cent for Wii and 3 per cent for PS3.

Chris Lewis, Regional Vice President, Interactive Entertainment Business EMEA, commented: "November was a very significant milestone for Xbox - we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe. Since the reduction in the Xbox 360 ERP in September, bringing the entry-level price point for Xbox 360 down to £129.99, consumers have responded enthusiastically to the Xbox 360 offering. Our strong partnerships with retail and with publishers have played a big role in this success - we are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers."

Lewis added: "In the current economic conditions, consumers are more cautious than ever and looking for more value for their entertainment spend. Xbox 360 delivers that value - we're now the best-value next-gen console on the market and this positive momentum indicates Xbox 360 is offering the right blend of gaming and entertainment experiences at the right price."