Ubisoft sponsor testicular cancer charity initiative.

Ubisoft has announced they will sponsor a new charity initiative called Check-em, aimed at getting men to check themselves more often. Testicular cancer affects men aged 15-45 and cases have doubled over the last 20 years. The Check-em campaign will promote regular checks of your testicles because if caught early 99 percent of cases can be cured.

You should check your testicles regularly for any lumps or general changes. The campaign will launch on July 7th and a special DVD will be available including trailers for Ubisoft titles and a feature on gaming. For more information go the Check-em website, and for a guide on checking yourself click here. Be warned, the link features Rachel Stevens handling plums.