PS4 pre-orders are tracking "way over and above and beyond the pre-order number at launch day" of the PS2 and PS3, Sony Computer Entertainment UK chief Fergal Gara has confirmed to VideoGamer.com.
Gara said that the current PS4 pre-order total stands at over one million units and we should expect a sell out at launch.
"We're not disclosing the exact number [of PS4 units] that we'll have on day one," said Gara. "Clearly we're working hard to satisfy a lot of countries. We mentioned 32 countries last night."
He added: "The one comment I'll make about the pre-order number is first of all, it's greater than a million, and secondly, the UK represents a very healthy slug of that. We're undeniably seeing a sea change.
"I'm very very pleased with it, so we will be looking at sell outs in areas. We're doing everything we can to secure every last unit ... so we an do out very best to meet the demand as it stands for day one and clearly chasing there after.
"It's a little bit of a problem, but it's good problem to have."
Regarding the November 29 European release date, Gara said rumours of an October date were all made up.
"We're really confident in our plan, it has taken shape very very nicely right since the initial announcement.
"It was always going to be November. Yesterday there were some rumours of October, but rumours are rumours. I've never heard October mooted internally. So we're just delighted we're locked on for November.
"It's adequately in advance of Christmas, to satisfy a whole lot of Christmas wishes, so we're pleased."
Gara also dismissed reports that Sony is artificially creating shortages of the PS4, but couldn't confirm if retailers would have stock to fill shelves are launch.
"There's nothing sinister or overly clever about it, and it certainly isn't a PR stunt. It's a real high demand situation and helping retail to manage that responsibly," he explained.
PS4 launches in the UK on November 29 priced £349.