Sony clutches at straws as it loses out to Nintendo and Microsoft in December sales battle.

ps3slimpluscontroller -

While Microsoft is boasting about a year-on-year sales increase and a record month for hardware sales, and Nintendo finished the year on top, Sony has put a different spin on the reported 1.21 million unit sales of the PS3 - its console grows "more valuable over time".

"The combination of innovative hardware and a relentless line-up of blockbuster titles is why the PS3 is perhaps the only console that grows more valuable over time," commented Patrick Seybold, SCEA director of corporate communications.

Choosing to look past the console's December sales, Seybold turned his attention to the coming year.

"As we come out of the gates in 2011, PlayStation is brimming with new games to whet the appetite for all gamers, like next week's highly anticipated launch of LittleBigPlanet 2, which received top scores," Seybold enthused. "And right around the corner, Killzone 3 is positioned to set a new standard in hardcore gaming as the first AAA title to utilise both 3D and Move functionality."

There was, however, one stat Sony could use to trumpet the popularity of PS3 software.

"According to the December NPD, PlayStation is the only console company to show year over year software growth with an impressive 32 per cent increase in its sales," Seybold revealed.

VideoGamer.com Analysis

We're not entirely sure what Sony is getting at when it claims the PS3 gets more valuable over time - we're pretty sure the console hasn't become a collector's item just yet. It's more likely Sony is referring to the growing functionality offered by the platform: Blu-ray, 3D, streaming TV services, motion control gaming and more.

While it seems clear that Microsoft ended 2010 with a bang and Nintendo proved that the Wii and DS are far from finished, 2011 is shaping up to be a great year for the PS3. A strong line-up of games doesn't necessarily translate to improved platform sales, but Sony's certainly doing everything it can to attract new gamers.

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Highest Rated Comment

pblive's Avatar

pblive

Ok.
1.This article isn't suggesting someone asked Sony 'what about the fact that you're in last place?' and then Sony replied saying their console was more valuable. It was a seperate PR stunt to take people's minds off the fact that they were in third place.

2. The sales figures are impressive anyway, I know people like to say 'oh this console is in first place' all the time, but really the main focus is on making money and selling enough consoles to make a tidy profit and also get a decent user-base. Sure, Sony would love to have the same units out there as MS, or, even better, Nintendo, but I'm sure they're not disheartened by the sales.

3. The console IS growing in what it can do and the updates are impressive. It's just a pity that the firmware updates seem to happen every other day and game updates are even worse. It's not so much 'make a cup of tea' while the game loads, more 'go to the shops, get tea, stand in queue, buy tea and then get home and make a cup of tea', or in GT5's case, 'go to China, pick tea leaves...'

4. MS are also right in shouting about their sales figures, why shouldn't they? Kinect is doing well, despite only having 3 good games (and one of those only counts if you have a child, are a child or bought it by mistake thinking it was a tiger cub culling game) and they're slowly getting the RROD gang back on side as the Slim seems to be doing a John Travolta (staying alive, that is).

The only ones who don't seem to be shouting are Nintendo, despite selling more than their rivals. Why? Because they're confident they don't need to (or they didn't pay their PR people enough, which explains Jedward)
Posted 21:50 on 14 January 2011

User Comments

Gurlgamer's Avatar

Gurlgamer

Playstation is the only gaming console I own and will ever own. In all honesty, I just like the Japanese design and technology. The new Move is amazing too, they should of came out with this before the Wii. It's far more advanced than the wii.
Posted 19:17 on 18 January 2011
RecoN's Avatar

RecoN

My updates don't take that long, max i had was 30 min. I do want to see and background download option.
Posted 12:41 on 15 January 2011
Stegosaurus-Guy-II's Avatar

Stegosaurus-Guy-II

When was the last firmware update for the PS3? Early November?
Posted 11:58 on 15 January 2011
guyderman's Avatar

guyderman@ Mr_Ninjutsu

The gripe isn't the updates themselves - it's how long they take, the fact that you have no choice but to do them and that you are unable to do anything else with your PS3 while it's taking an hour and forty five minutes to add and install the update (Resistance 2 for example).

Why do the updates on the 360 only take seconds yet these take so long?
Posted 11:02 on 15 January 2011
Mr_Ninjutsu's Avatar

Mr_Ninjutsu@ CheekyLee

Well that makes sense, usually people don't explain as to why it annoys them. So thanks for clearing that up :D
Posted 11:01 on 15 January 2011
CheekyLee's Avatar

CheekyLee@ Mr_Ninjutsu

Because Sony make the firmware updates for the Sony console. Which all take too long to download, because Sony also run PSN. And PSN is basically some cups attached by string.

Maybe if Sony made a firmware update that disallowed "Background downloading of this content is not available" then the complaints would stop. Or, do the XBox Live thing and title update only, with optional downloads for ALL additional content, rather than forcing new maps and skins into games that some people might not even bother playing online. (Uncharted 2, I'm looking at you!)
Posted 10:54 on 15 January 2011
Mr_Ninjutsu's Avatar

Mr_Ninjutsu

I don't get why people gripe over game updates and then blame sony for it. It really isn't Sony's fault, It's the developers. I really really do not understand why people have a dig at Sony for it.

But i completely agree with PB on every other point. TU.
Posted 10:19 on 15 January 2011
clangod's Avatar

clangod

You know I always read these articles but I really couldn't give a sh*t which sells more where. I play what I want, when I want. It will always be the same story, and the PR will be forever the same. If I was really that concerned about sales figures and one platform winning over another then I'd be one sad pre-occupied gamer.

And by the way well written pb. As per usual.
Posted 09:35 on 15 January 2011
pblive's Avatar

pblive

Ok.
1.This article isn't suggesting someone asked Sony 'what about the fact that you're in last place?' and then Sony replied saying their console was more valuable. It was a seperate PR stunt to take people's minds off the fact that they were in third place.

2. The sales figures are impressive anyway, I know people like to say 'oh this console is in first place' all the time, but really the main focus is on making money and selling enough consoles to make a tidy profit and also get a decent user-base. Sure, Sony would love to have the same units out there as MS, or, even better, Nintendo, but I'm sure they're not disheartened by the sales.

3. The console IS growing in what it can do and the updates are impressive. It's just a pity that the firmware updates seem to happen every other day and game updates are even worse. It's not so much 'make a cup of tea' while the game loads, more 'go to the shops, get tea, stand in queue, buy tea and then get home and make a cup of tea', or in GT5's case, 'go to China, pick tea leaves...'

4. MS are also right in shouting about their sales figures, why shouldn't they? Kinect is doing well, despite only having 3 good games (and one of those only counts if you have a child, are a child or bought it by mistake thinking it was a tiger cub culling game) and they're slowly getting the RROD gang back on side as the Slim seems to be doing a John Travolta (staying alive, that is).

The only ones who don't seem to be shouting are Nintendo, despite selling more than their rivals. Why? Because they're confident they don't need to (or they didn't pay their PR people enough, which explains Jedward)
Posted 21:50 on 14 January 2011
Stegosaurus-Guy-II's Avatar

Stegosaurus-Guy-II

Quote:
Originally Posted by Sony
Killzone 3 is positioned to set a new standard in hardcore gaming as the first AAA title to utilise both 3D and Move functionality.

Hahaha.
Posted 17:14 on 14 January 2011
actionmantwiggy's Avatar

actionmantwiggy

I think this just obligatory response to people who think that these NPD figures mean anything. These are sales figures for the U.S. They would only mean anything bad for Sony if Sony didn't consider themselves to be selling well in this particular market for an internationally sold product. The comparison to the other two in only one particular context is meaningless. If Microsoft or Nintendo was extending their lead on overall hardware sales globally; that would mean something.
One has to realize Microsoft released a new console this year, and has gained growth in the same way Sony did in 2009. The kinect has offered growth in that Microsoft is now feeding from the dregs of the casual gamer market, and that was also released this year. Based on this it doesn't surprise me that Microsoft have been able to increase their figures for this year in their home country, it doesn't ensure their continued momentum since they haven't done anything to make their core product progress past appealing to casual gamers.
Posted 13:40 on 14 January 2011
RecoN's Avatar

RecoN

Yes i can see what point he is trying to make. The console has a 10 year life cycle, so whats the point in pushing something hard when you want it to gradually grow.

Not having a dig or dissing, but the 360 has slowed down with its game releases when it comes to exclusive titles. This year i have only seen GOW3 announced.

PS3 has a good line up again this year so its nothing Sony should worry about. What i think is good, is the fact PS3 is always low sales every year, yet it still remains a competitor in the next gen market.
Posted 13:13 on 14 January 2011
Trip-l's Avatar

Trip-l

Talk about putting a good spin on things.
If I every get Cancer I want a SONY PR dude to be the one to tell me. "Your lucky, have I told you just how lucky you are? You get to an exclusive chance to crossover to the other side! To experience early what everyone will be doing sooner or later, doesn't that sound great, you'll die but it'll be great!"
Posted 13:07 on 14 January 2011