Sony Computer Entertainment president Ken Kutaragi has discussed SCEI's business strategy.

ps3 - PS3 a platform for programmers to...

Speaking in an interview with Japanese website PC Impress Watch, Kutaragi said that Sony will not be following the traditional model of hardware, content, and royalties - something he referred to as a product of the Nintendo era. He said "our message is clear: hardware is our business," adding that the plan is to make the PS3 "a common platform, on which top programmers can realize their full potential."

It's not all about the PS3 though - Sony has committed to the future of the PS2 and will continue to support the platform with first-party titles. "[With the PS2] we're putting out a considerable amount of content. But we don't step on third-party companies' toes; it's more of a friendly rivalry."

Kutaragi also had time to address the PlayStation 3's high price point, explaining that it's all down to brand perception. Using Apple as an example he said that "Steve Jobs could slap an Apple logo on the PS3 and sell them for $2,000 each," which is something he says Sony couldn't do.

Also in the interview, Kutaragi revealed more information on the PlayStation 3's PC-like capabilities, pointing out that the console would have no problems running popular Operating Systems such as Windows, Linux, and OS X. He said that "to the PS3, an OS is like any other application," but added "I think that perhaps you'll see a general purpose Cell [built-in] OS."