Sony Computer Entertainment Ireland MD Niall O'Hanrahan has said the success of the PlayStation 3 is not a done deal.

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Speaking to the Irish Times, O'Hanrahan has declared, somewhat contradicting what has already been said by Sony, that the next-gen console war is far from over, and Sony's success with the PlayStation 3 is not as certain as other Sony bigwigs would have you believe.

"We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us," O'Hanrahan told the Irish Times. "We would never say we cannot fail."

O'Hanrahan isn't just concerned by the Xbox 360 and the Wii though, noting that "competition is now not limited to direct competition. We compete with MP3 players. We noticed at E3 that games for PCs are back."

PC games may have had a good E3, but the PlayStation 3's main rival is surely to remain the Xbox 360, with the Wii's low price ruling it out as a direct competitor.

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Texemosis's Avatar
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Texemosis

ohh here's something I forgot to mention, how come people say there was no playabble demos on PS3 when Resistance: Fall Of Man was a playable demo? and how come people act as if the cell processor is the only one being used when PS3 has the RSX processor as well? yeah, last time I checked, these things were true. So next time someone argues about hardware and demos, you should actually give the full story okay?
Posted 05:30 on 18 June 2006
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Texemosis

You know, you guys don't nessesarly have to hate people for not liking the same system because that is just dumb. And another thing, when people say 360 looks and sounds better then PS3, how much better is it? is it big enough to blow your mind? or is it just a lil' bit better? PS3 still has work to be done you know? they are still doing things on it. I also don't know if these online sources are reliable and as for Xbox defenders, it's ok to like Xbox, but it might help your credability if your not so Biased all the time, and actually try to mention some good things about PS3. As for me, I want my PS3 regardless of the inferior power. Xbox is indeed the better but they never wowed me with their gaming.
Posted 19:37 on 17 June 2006
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Fry Guy

"You plan on buying a PS3 for the simple reason they release games that you like to play huh? You named 3 games and 1 of the 3 will be on the xbox360. The other two that impressed you at E3 showed no in game footage."

None of that is true; Assasins creed has not been anounced for xbox 360 yet, the other two trailers contained confirmed in-game assets and were rendered in real time on PS3. (All games at e3 used prototype PS3 hardware; some of which was stored in pc boxes).

"Its the problem I have with Sony. They over hype the games and under deliver when you actually buy them and play them. Think about the life of the PS2. Name 10 games that were stand out titles that delivered on the hype. Xbox 360 and PS3 will have many of the same titles."

I find Sony has always delivered the best console experience of their generation.
10 games? Final Fantasy X, Ico, Shadow of the Colosus, Metal Gear Solid 2, MGS 3, Gran Tourismo 3, Tekken 5, God of War, Dragon Quest VIII. None of which are likely to have sequels on the Xbox 360. Think about it... PS3 owners will be justified in their purchase.

"But you have to give the nod to the 360 with the exclusives in this next Gen."

Nope, your wrong there. With such a large presence in the world wide scene (especially Japan) count on the lions share of new and innovative franchises to be born on PS3 just as happened with PS1 and PS2.
Posted 01:44 on 11 June 2006
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Socrates

Its interesting to see that further and further through these postings, those who started it all off, with the venom of a deranged Cobra I might add, were either talking up the 360, or putting down the PS3, actually all seemed to teeter off as those with a bit of sense and logic wrote their own postings.

It was also interesting to see that those who backed the 360 comments, not only lacked appreciation of either Sony or Nintendo, but were also lacking in a fair bit of grammar and general coherence? – I mean come on, if you’re backing the Microsoft 360 so much, surely you know that Microsoft Word has ‘Spell Check?’

But alas, that’s not what this is all about is it? … this is about two [maybe three] next generation gaming consoles that have created such a stir that you’d think the price of petrol was now an insignificant issue sent to the back docks of the worlds ‘need to fix’ list?

To be fair, 360 has such a head start on the next generation war that Microsoft has every reason to feel comfortable about their apparently demanding lead on this matter. In fact, Microsoft have every reason to flat-out cream what ever comes it’s way simply because they will have had their console out for over 12 months even before the next generation console-cab comes off the ranks. That is 12 months which has included the busiest shopping season, and from economic reports, a season which saw record consumer confidence in many developed countries.

The 360 will also have been out long enough for ALL OF US to have had at least one birthday – pushing further the assumption that the window of opportunity for consumers to purchase the first serving of next generation consoles belonged solely to Microsoft!

So why then should they care what Sony and Nintendo have to offer? After all, 12 months is an extremely long time when one is talking about trends, fashions and consumer spending behaviors! … or is it? … we’ll get back to that later.

How about that motion sensor control Sony stole off Nintendo? … I mean the nerve of them right? … to steal an idea that Nintendo had intended to launch at E3 as their break-through point of difference! … but was it really THEIR break-through concept?

According to reports from the father of Microsoft himself, Bill Gates confirmed that Microsoft actually released a motion sensor controller for a PC game many, many years before E3 2006, but deemed that it was "too" motion sensitive and ended up being withdrawn from sale.

So yeah, you still think Sony stole the idea from Nintendo? … I think the 360 aficionados out there will agree with me that the idea was actually stolen from Microsoft by Sony AND Nintendo? … but then again, was a motion sensitive controller the ONLY thing that Nintendo had to brag about at E3 2006? … because I can’t remember too much else about the Wii other than that … it’s cute little name?

So now, back to the question of whether Microsoft, and it’s loyal followers for that matter, should even care about the fact that Sony and Nintendo will soon join the next generation console war when they’ve had the market pretty much to themselves for about 12 months?

Of course they care. Whilst it’s true that the 360 has been the ONLY next generation console on the market for almost a year, it’s also true that the prediction by Peter Moore's [Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division] that Microsoft will sell 10 million units by 2007 will STILL leave Microsoft behind Sony … and then? … Playstation 3 will launch!

Like it or not, the fact remains that with a consumer base of over 100 million Playstation 2 owners, even if Sony managed to sell Playstation 3’s to only 10% of this core base in it’s initial launch, that’s still 10 million units already! … and I think most will agree that as consumers, many of us tend to follow the tried and true, i.e. we tend to latch onto a brand and stick with them through thick and thin … for a while at least – so the 10% is probably a very understated figure … you’d probably be looking more at 25% - 30% of Playstation 2 owners who wont be too worried about paying more for the new version of their beloved console … taking the figure by my calculations to about 25 – 30 million units! … and then of course, as with each console, when the price does come down, what then?!

So yeah, I’m not sure how some of our 360 gamers might be measuring the current console wars, but if it’s in relation to raw number of units sold, then there may not actually be a question to answer there? If it’s in regards to broken promises, then some of you need to check with your mom and dad’s, because I’m sure there were a few along the way whilst you were growing up … but if it’s all good now, then what’s to say that Sony’s ill-advised promises aren’t going to come to fruition in the end also?

If, perish the thought, you may be measuring it on system specs, then again, even the most hardened 360 gamer has to appreciate that whilst Microsoft have released an undoubtedly fantastic machine, the Chinese smorgasbord of “but wait there’s more” type menu of add-on’s attached to the 360 raises the question of, how much will it actually cost in the end anyway? … maybe about US$600?

Like so many things on offer to consumers these days, the next generation of consoles comes with a choice! The choice for most of us being, whether you buy a console that has unprecedented graphics capabilities. One that also boasts unmatched storage capacities and one that truly looks to set new grounds for the future … or, you buy an Xbox 360?! ... choice is yours!
Posted 01:54 on 10 June 2006
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YouWillSee

People, you have got to be kidding me. Who cares what the state of the PS3 system is in June. It's not due till November. You 360 guys just want gamers to stop waiting for PS3 and buy your box. Its a Microsoft tactic to disourage gamers and make then lose faith in Sony's ability to deliver and purchase a 360.

Do you really think that the leader in the console game market won't produce a high impact system? Do you really think it won't be on par with the 360? Alot of this is either Sony's hype to keep the PS3 in the news OR MS's hype to make the consumer loose confidence in the Sony brand.

All you loyalist are falling for it. Supporting a system as if it actually meant somthing.

Last Gen I owned an XBOX because I felt it was the better system. Now I am going to get both systems but I will get the PS3 first, why? I like the fact that Sony is selling me a complete system for $600, instead of piece by piece for $600. And because I really missed my quality RPG's when I had the xbox (the only one was Fable). I will get the 360 when the core version is like $200, maybe christmas 2007.

Listen I don't want to take anything away from the 360 I just prefer the games on the PS3. But I still want to play Halo 3, GOW, Fable 2, and Too Human just not at the expens of missing out on FFXIII and FF Versus XIII. And yes I would give up all of the 360 games for Final Fantasy alone, but to put things in perspective there are like 8 other games comming on the PS3 (not necessarily exclusives) at launch that I can't wait to play. AND I GET A BLURAY Drive with an HDMI input to complement my 45" Sharp Aquos.

On NOV 17th ... Consider it Done!

remeber my name!!!!
Posted 13:38 on 08 June 2006
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Anon

Asian culture has a different style which is why consoles like PS3 and Wii may thrive in the asian countries. I like to think of Xbox360 as a system that seems to be more catered towards the US and Europe. Sony and Nintendo have experience with the asian culture since they have their headquarters in Japan so it's only natural that they have the edge over sales in Japan over Microsoft (US based).

As for this next-gen console war, PS3 may be going over the top with this pricing thing. Sure diehard PS3 fans and people who like things that have "Sony" on it are gonna buy the PS3 at its premium price. What about the average middle class in the US? Sony's asking 600 bucks for a console and that is not easy to shell out at all for someone middle class that doesn't know much about video games.

Sure you're getting a really awesome console with the best hardware that can't be beat for a deal of 600 bucks, but is that what people really want now? Or rather, is it enough to persuade the average person to get the console?

If Sony's audience is the gamer-hardcore gamer type then their pitch'll probably do well, but if they're looking to get a wide variety of people into this, then they're gonna have some trouble pulling it off.

Also, I've heard that Sony's planning on releasing "upgraded" versions of the PS3 in the future (more RAM or a more tweaked processor, etc). I have to say personally that it is a very bad decision if they plan on doing that to the extent as I imagine it.

I think if Bluray shoots off well to the consumer, then the PS3 should go down in price significantly... so while it may be a rough start at first, I think as long as Bluray wins, then the PS3'll get more fuel for the fire.

And yea, it's about the games too... with support from Konami, Capcom, Namco, and especially Square-Enix, Sony's got solid 3rd party support, and quite frankly, it's Konami and Square-Enix support that make me want the PS3... as it did for the PS2.
Posted 06:42 on 08 June 2006
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Chris

PS3 or the wii will most likely win the console war because xbox 360 sell less than a thound console a week in Asia. Compared to 1 million Ds lite. Asians hate microsoft period and since they make up a third of the world population what ever they choose will win.
Posted 06:04 on 08 June 2006
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TheImpaler

Many people think the ps3 will fail just because of its high price and everybody will just buy Premium 360 and a wii. But if you really look at it, the 600$ PS3 can actually save you money, compared to the xbox. Lets say you buy a 360 for 400$. So you want to connect to your wireless network at home -100$ for network adapter, ps3 already has that. Then you want to play online, it was like 50$ a year, ps3 is free online. Then, you want to watch hd movies with your 360. Spend more money on a hd dvd add-on, ps3 already has blue ray.
Also a lot of people were dissapointed at the games from E3, but ps3 is a very complicated machine and developers need time to learn how to utulize all its power. Just look at ps2 games right now, they look way better than the launch ps2 titles. It will be the same for ps3. 2-3 years down the road ps3's games will be graphically superior to the xbox 360's games.
Im not even talking about the wii because its going in a different direction, but im sure it will do at least as good as the ds.
Posted 05:44 on 08 June 2006
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ramunematt

At Wii3 (as I like to call it, since it was all about the Wii) the time to play the Wii got up to 6 hours. The PS3 line was not even 30 minutes. Sony actually expects to sell out on the first day? If any console is going to sell out on the first day or maybe even break a record for most consoles sold on the first day, it's going to be the Wii. Wii is already extrememly popular and focuses on gaming as their top selling point, unlike Sony who has the Blu-Ray as their top selling point. Wii are the champions.
Posted 04:07 on 08 June 2006
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sweb

Well nothing really does it...We have a marketing challenge....well duh! new console, needs to be marketed...competition from other areas, well yep thats a given...is anyone else tiring of these trite little articles...God, the squeezing of news tidbits from the smallest comment is getting as bad as the gossip mags...shame on you Pro-G
Posted 23:33 on 07 June 2006
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blabla

nintendo wii is going to take over because sony could not copy there ideas this time and they outsmarted you this time haha.
Posted 23:27 on 07 June 2006
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mike_mgoblue

Does anyone truly believe in their heart that at the 2006 E3 Sony delivered on all of the promises made to loyal consumers at the 2005 E3? I know I sure don’t believe that! Sony obviously over promised at the 2005 E3 and under delivered at the 2006 E3. This is the reason why the value of Sony stock dropped $3 billion at E3 and 83% of people surveyed said Microsoft had the best E3 show, while only 5% voted for Sony.

Lots of things are a matter of opinion, but how about this: At the 2005 E3, Sony said the PS3 would work with seven controllers at a time and have two HDMI ports, but at the 2006 E3 we found out that the PS3 will only work with four controllers at a time, and it will only be compatible with one HDMI port...unless you are evaluating the $499 version, which doesn't even have an HDMI port.

I am not trying to be a fanboy or sound like someone saying mean things about Sony or any Playstation product. I am simply stating the facts as they are. The fact of the matter is that Sony over promised at the 2005 E3, and then under delivered at the 2006 E3.

This type of over promising and under delivering is EXACTLY what Microsoft said would happen when they compared the Xbox 360 to the Playstation 3 in 2005 after Sony announced the specifications of the Playstation 3. Microsoft was willing to compare the Xbox 360 to the PS3 in a way that looked at Xbox 360's specifications conservatively, while looking at Sony's exaggerated specifications as if they were real. Sony clearly didn't live up to many of those specifications, but this comparison definitely shows that the Xbox 360 is superior in terms of things that apply to videogames. Here is the hyperlink to that website: http://xbox360.ign.com/articles/617/617951p1.html

When it comes to mathematical Floating Point calculations that determine where a rock will land when a nuclear weapon explodes, there is no doubt that the Playstation 3 is the most powerful system. However, that sort of processing is very rarely included in videogames. The Xbox 360 has approximately three times the General Processing Power of the Playstation 3, because the PS3 only has one processor running at 3.2 Ghz, whereas the Xbox 360 has three of them! This is the main reason why games like John Madden Football 2007, Sonic the Hedgehog, and The Darkness look and sound noticeably better on the Xbox 360.

The Cell CPU of the PS3 is based on Floating Point calculations, which limits the ability of a programmer to apply resources where they are needed. Programmers are not always able to apply Floating Point power to videogames, which means that there is always going to be a large percentage of PS3 power that is not being used. The three Xbox 360 Power PC CPU’s offer General Processing Power that can be applied wherever programmers want it to, in any situation. This huge difference in General Processing Power is a major advantage for the Xbox 360.

Also, the Xbox 360 has better looking texture quality, superior sound, and significantly more advanced RAM. RAM is crucially important to videogame quality. The PS3 uses outdated RAM technology that is not unified, just like the Playstation 2, Playstation, Nintendo 64, and Sega Saturn. The Xbox 360 uses revolutionary new Unified RAM that is far more efficient. These are the main reasons why games released on both the Xbox 360 and the PS3 such as John Madden Football 2007, Sonic the Hedgehog, Fight Night Round 3, and the Darkness look and sound noticeably better on the Xbox 360.

Please take the time to look at this comparison between the Xbox 360 and Playstation 3. Every single thing that Microsoft said would happen in this article from 2005 has happened in 2006. Please take the time to look at this Xbox 360 vs Playstation 3 comparison: http://xbox360.ign.com/articles/617/617951p1.html
Posted 23:21 on 07 June 2006
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Honest Gamer

In my opionion i think that sony's arrogant. Even though I'm a sony fan. "The next generation doesnt begin until we say it does" They should have known saying that would drop thier sales (Albeit a tiny percentage) 360 Had its hype, and now it's sony's turn. Its just that sony's getting arrogant.

The one that has the better features will win this so called console war. Ps3 looks better on paper, but XB360 isn't giving them anything easily. I'tll be a very close competition.

Hard drive? Hard drive...Exclusives? Exclusives. It's all the same. Just wait, play all three, and then buy your favorites. And if you're really rollin' in 'da benjamins, buy two or all three.

I thought i was die hard nintendo. But I found advantages in sony. Now xbox is really catching my eye.

You're not going to get a million dollars becaue you bought a paticular brand of system every launch and called its competitiors crap. So why pick sides. Just call yourself a person looking for the best bargain.
Posted 20:38 on 07 June 2006
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Tyrant8RDFL

Not only did he mention 2 games that are also coming out on the 360 , but some of the games for the ps3 were played on high end pcs, because the ps3 isnt working properly, and Assassins was played on guess what a 360. Also anyone having any knowledge of specs knows very well the PS2 is garbage and a dreamcast was more superior than a PS2, and this is the same hype Sony is trying to pull on us again. Im not trying to steer anyone from Sony. Im just informing them with the facts. After that you are free to do what u please. Just dont turn a blind eye on other consoles because your such a Sony fan. You owe yourself the right to try all consoles and then make the choice that is best for u.I also want to mention that iam a gamer and will get all the consoles, but PS3 will wait till all the bugs are worked out, and the price is dropped. This is the 1st time in my life that I will not purchase a system on launch. I will get the Wii at launch just not the PS3.
Posted 18:12 on 07 June 2006
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JayLong

You plan on buying a PS3 for the simple reason they release games that you like to play huh? You named 3 games and 1 of the 3 will be on the xbox360. The other two that impressed you at E3 showed no in game footage. Its the problem I have with Sony. They over hype the games and under deliver when you actually buy them and play them. Think about the life of the PS2. Name 10 games that were stand out titles that delivered on the hype. Xbox 360 and PS3 will have many of the same titles. But you have to give the nod to the 360 with the exclusives in this next Gen.
Posted 17:33 on 07 June 2006