Sony Computer Entertainment Ireland MD Niall O'Hanrahan has said the success of the PlayStation 3 is not a done deal.
Speaking to the Irish Times, O'Hanrahan has declared, somewhat contradicting what has already been said by Sony, that the next-gen console war is far from over, and Sony's success with the PlayStation 3 is not as certain as other Sony bigwigs would have you believe.
"We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us," O'Hanrahan told the Irish Times. "We would never say we cannot fail."
O'Hanrahan isn't just concerned by the Xbox 360 and the Wii though, noting that "competition is now not limited to direct competition. We compete with MP3 players. We noticed at E3 that games for PCs are back."
PC games may have had a good E3, but the PlayStation 3's main rival is surely to remain the Xbox 360, with the Wii's low price ruling it out as a direct competitor.


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Oh and by the way, If you look to the left of the "A" key you'll find a magic key that will allow you to type in lower case.
As for the new consoles, I will buy the one that has most impressed me and the playstation 3 is yet to impress.
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The BetaRay videoplayer which can do a couple of non-exclusive (GTA4, Assassin's Creed) on top of that next in line of Sony mediaproducts:
- BetaMax
- Minidisc
- UMD (the PSP also gets outselled in big numbers by the Nintendo DS)
Soon after them:
- BetaBluRay
- PS3
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They keep saying that the PS3 is not a toy - that it is not just a video game console that we should view it as a major home entertainment appliance....
But they only give it a toy 12 month warranty.
My LG LCD TV has 5 year warranty, Samsung DVD carousel player came with 3 years, my Denon Hi Fi has 3 years, my B&W speakers have 5 years, even my cheap ass DELL PC has 3 years.
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Sony smell like poo because they are poo.
The samples given to developers are known as "Devastation" - that's how everyone feels - PS3 is broken, it is a piece of shite.
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I think you'll all be suprised.
Cant wait.
XBox 360 is wicked dont get me wrong, buy both and stop the arguing!!!!!!!!!!
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sucker born every minute
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The one that has the better features will win this so called console war. Ps3 looks better on paper, but XB360 isn't giving them anything easily. I'tll be a very close competition.
Hard drive? Hard drive...Exclusives? Exclusives. It's all the same. Just wait, play all three, and then buy your favorites. And if you're really rollin' in 'da benjamins, buy two or all three.
I thought i was die hard nintendo. But I found advantages in sony. Now xbox is really catching my eye.
You're not going to get a million dollars becaue you bought a paticular brand of system every launch and called its competitiors crap. So why pick sides. Just call yourself a person looking for the best bargain.
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Lots of things are a matter of opinion, but how about this: At the 2005 E3, Sony said the PS3 would work with seven controllers at a time and have two HDMI ports, but at the 2006 E3 we found out that the PS3 will only work with four controllers at a time, and it will only be compatible with one HDMI port...unless you are evaluating the $499 version, which doesn't even have an HDMI port.
I am not trying to be a fanboy or sound like someone saying mean things about Sony or any Playstation product. I am simply stating the facts as they are. The fact of the matter is that Sony over promised at the 2005 E3, and then under delivered at the 2006 E3.
This type of over promising and under delivering is EXACTLY what Microsoft said would happen when they compared the Xbox 360 to the Playstation 3 in 2005 after Sony announced the specifications of the Playstation 3. Microsoft was willing to compare the Xbox 360 to the PS3 in a way that looked at Xbox 360's specifications conservatively, while looking at Sony's exaggerated specifications as if they were real. Sony clearly didn't live up to many of those specifications, but this comparison definitely shows that the Xbox 360 is superior in terms of things that apply to videogames. Here is the hyperlink to that website: http://xbox360.ign.com/articles/617/617951p1.html
When it comes to mathematical Floating Point calculations that determine where a rock will land when a nuclear weapon explodes, there is no doubt that the Playstation 3 is the most powerful system. However, that sort of processing is very rarely included in videogames. The Xbox 360 has approximately three times the General Processing Power of the Playstation 3, because the PS3 only has one processor running at 3.2 Ghz, whereas the Xbox 360 has three of them! This is the main reason why games like John Madden Football 2007, Sonic the Hedgehog, and The Darkness look and sound noticeably better on the Xbox 360.
The Cell CPU of the PS3 is based on Floating Point calculations, which limits the ability of a programmer to apply resources where they are needed. Programmers are not always able to apply Floating Point power to videogames, which means that there is always going to be a large percentage of PS3 power that is not being used. The three Xbox 360 Power PC CPUs offer General Processing Power that can be applied wherever programmers want it to, in any situation. This huge difference in General Processing Power is a major advantage for the Xbox 360.
Also, the Xbox 360 has better looking texture quality, superior sound, and significantly more advanced RAM. RAM is crucially important to videogame quality. The PS3 uses outdated RAM technology that is not unified, just like the Playstation 2, Playstation, Nintendo 64, and Sega Saturn. The Xbox 360 uses revolutionary new Unified RAM that is far more efficient. These are the main reasons why games released on both the Xbox 360 and the PS3 such as John Madden Football 2007, Sonic the Hedgehog, Fight Night Round 3, and the Darkness look and sound noticeably better on the Xbox 360.
Please take the time to look at this comparison between the Xbox 360 and Playstation 3. Every single thing that Microsoft said would happen in this article from 2005 has happened in 2006. Please take the time to look at this Xbox 360 vs Playstation 3 comparison: http://xbox360.ign.com/articles/617/617951p1.html
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