£9.99 for 24 hours access to Sky Sports with no contract.
Pay-as-you-go Sky Sports is now available via Now TV on Xbox 360, Microsoft has announced.
Sky's Now TV app on Xbox LIVE requires no contract and now set-up cost, simply charging £9.99 for unlimited 24-hour access to all six Sky Sports channels.
This means you could Check out a Grand Prix, watch some footy and then tune in to some Ashes Cricket all for under £10.
You'll also need to be an Xbox LIVE Gold member.
A regular Sky Sports subscription costs £21 per month on top of your other Sky fees, meaning £10 to view a particular event or two isn't too bad – especially if you have no interest in anything else that month.
Source: Press release