xbox one11111111111111 -
xbox one11111111111111 -

Only hardcore gamers who follow events such as E3 will find issue in Microsoft's Xbox One plans relating to game ownership and online check-ons, Xbox chief marketing and strategy officer Yusuf Mehdi has told ArsTechnica.

Mehdi said it's "hard to say" what the mainstream consumer will make of the device, but believes they won't look into the details.

"I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely," said Mehdi. "In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points."

That said, Mehdi admits Xbox One represents a dramatic change in the way gamers consumer games.

"This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand," he said.

He added: "We're trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better."

VideoGamer.com Analysis

Whilst Mehdi is correct in saying the mainstream won't look into the finer details, I'm pretty sure they'll be equally outraged if they go to trade in Forza 5 and are told by the retailer that the game can't be accepted.

Source: ArsTechnica

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User Comments

goldenboot76's Avatar

goldenboot76@ Bloodstorm

Already doing that right now with every single school and university friend. Needless to say, they're not getting an Xbox (even the ones that bought the original Xbox).
Posted 15:40 on 14 June 2013
BrySkye's Avatar

BrySkye

The funny thing about this statement is that the way its worded makes it sound like they are flat out stating that they don't really care about hardcore gamers any more.

I think some of us may have already suspected that to some degree after the reveal with it's focus on most things not gaming, etc.

It's just funny that they follow up statements like the old cliché
"Made for gamers, by gamers"
with
"Only hardcore gamers care about this. It doesn't matter to most people."

We all know the nature of PR, but it's kind of crazy the sheer number of conflicting messages they've been giving ever since the reveal.

They either don't seem to really know what they are doing, which is a bit worrying with launch only 5 months away...
Or
They have absolutely no idea how to handle the highly networked modern world of social media they are trying so hard to integrate with their own system.
Posted 13:06 on 14 June 2013
MJTH's Avatar

MJTH

They really are just trying to kill off their potential user base. Most hardcore will not buy one out of principle. And the most mainstream gamers on the market probably are the people who would most likely not connect the thing to the internet.

Currently around 70% of the 360 install base is connected to the internet. so that another 30% who isn't, and most likely can't use an Xbox One. They are going to need to very clearly label on the box "requires an internet connect" because otherwise a lot of people (in America at least) will buy this product a year or 2 down the line. They will play it for a day, before it cuts out and will then complain or even sue Microsoft for selling a falsely advertised product...
Posted 07:33 on 14 June 2013
alphafour's Avatar

alphafour@ FantasyMeister

Another factor may be that the average income and living standard in the US is significantly lower than here in the UK. That might explain why Sony struggled to sell much when they put the PS3 at $600 in the US, despite the fact that we in the UK have basically been paying about $600 the whole time.

Then again, if you look at the price in Japan, it starts to make a little less sense. The average income in Japan is significantly higher that here in the UK and the general cost of goods is usually higher (I've lived there and I know it to be true) yet they get a veeeeryy good deal on video game consoles!
Posted 18:02 on 13 June 2013
alphafour's Avatar

alphafour@ Endless

Interesting point but I think the only way that those new rights and laws will come about is if people cause an uproar like has happened with X1. It takes so long for laws to actually reflect the current societal situation so even if we caused a ruckus now I bet we wouldn't get any laws or extra trickling down until at least 2020.
Posted 17:58 on 13 June 2013
FantasyMeister's Avatar

FantasyMeister@ Rickitis

It's not just about companies protecting themselves against fluctuating exchange rates, the following factors come into play:

- Shipping to the USA involves just one country, shipping to Europe involves lots of different countries, some of which will apply a levy on different types of consumer goods (the UK currently doesn't apply levies to games consoles). Basically it's cheaper to do business with the USA.

- Prices in the UK include tax so if the price is stated as £429, that's what you pay at the till, nothing to add.

But the bottom line is, consumers are happy to pay for what they perceive is good value compared to other products in their market, and because gamers in the UK have always stumped up the asking price manufacturers have been happy to charge those prices.

It would come as no surprise to me if companies factored in higher profit margins from Europe into their product sales when planning global launches.
Posted 17:56 on 13 June 2013
Endless's Avatar

Endless@ alphafour

Just to play devil's advocate for a second: I'm pretty sure that by the time Microsoft needs to shutdown these DRM authenticating servers there will have been laws and consumer rights changes forcing them to unlock the content if they are no longer providing a means to authenticate.
Posted 17:53 on 13 June 2013
alphafour's Avatar

alphafour@ KamSage

And somehow I could imagine that if a company like Valve needed to shut down Steam for any reason, they would first remove DRM restrictions on all the games bought and let people download the games that they paid for rather than just letting gamers witness their huge games library vanish.

Somehow... I can't see Microsoft doing that..
Posted 17:33 on 13 June 2013
KamSage's Avatar

KamSage

In the long run I see a lot of people swapping consoles from XboxO to the PS4 and a lot of landfills of game cases that weren't allowed to be sold. Another ET the game myth of the modern day.

The console is literally a ticking time bomb, much like a car, after buying one its value will just keep going down over the years, because the online services means one day, when MS servers are disconnected, you won't be able to use it. Unlike a snes or a PS2, it'll just be a paper weight.

In all ways for the consumer, it's bad. REEEEEEAL bad.
Posted 16:45 on 13 June 2013
alphafour's Avatar

alphafour@ Rickitis

yeh but what about $399 - £349. It's not like Sony is doing any better with the exchange rate conversions.
Posted 16:15 on 13 June 2013
Rickitis's Avatar

Rickitis

I don't get how no one has mentioned is that the PS3 launched for $599 USD with $599 premium model being the only model available in the UK selling for £425.

Xbox One costs $499 USD and is £429 in UK. I’m from England originally, so I totally get that exchange rates alter over time but there is no way that $100 difference makes sense.
Posted 15:58 on 13 June 2013
TenBensons's Avatar

TenBensons@ IronMit

Lol, I've just traded in 60 of my xbox games and got a nice new PS3 and a pre order for a PS4, I still have my 360 as I want to finish a few games on there (not to mention the arcade games that I have).

I've sent a message to all my friends list explaining why I'm sending a big FU to Microsoft, 2 (out of 30) have already confirmed their new allegiance to Sony and I hope common sense prevails with the others.
Posted 15:58 on 13 June 2013
Syme's Avatar

Syme

This is so much fun watching Microsoft try to justify this and *****ing up even more. Keep the excuses coming Microsoft.
Posted 13:56 on 13 June 2013
IronMit's Avatar

IronMit@ Bloodstorm

As a PS3 owner I am doing my bit. 360 owners in my immediate friendship circle have already pre-ordered the PS4.....before I have! Another one picked up a PS3 the other day. I leant him Uncharted 2.
Posted 13:53 on 13 June 2013
alphafour's Avatar

alphafour

In other words:

"We don't care about you genuinely attentive and intelligent people, because we're going to sell Xboxes by the shed load to those mindless mainstream consumers... MUWHAHAHAHAHAHAHA... smell my cheese!"

They couldn't have made themselves look more arrogant if they tried!
Posted 13:50 on 13 June 2013
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