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Sony will not cut the price of the PS Vita this year, but does have engineers working towards cutting the cost of making the handheld, Sony Worldwide Studios boss Shuhei Yoshida told Eurogamer at Gamescom this week.

"People like cheap or free," he said. "Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so.

For the time being though, value bundles is what Sony is focussing its PS Vita efforts on.

"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting," he added. "But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."

Sony also announced a Black Ops Declassified bundle for release in November.

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