PlayStation Vita has not seen any noticeable boost in sales in the UK following the console's price cut last month, Sony UK's MD has revealed, but the handheld is still performing better than it was last year.
"Well, we're very pleased with how PS Vita sales have picked up this year," Fergal Gara told CVG. "I must say, in the UK we were promoting it hard before the price drop, so actually the difference before and after Gamescom isn't that noticeable in the UK.
"The difference between the start of the year and now, however, is much more noticeable. We also believe that the rise in unit sales since Gamescom, considering there was no major Vita games in stores, is the result of our Remote Play announcement."
Sony announced a ~£40 price cut for PlayStation Vita during last month's show and clarified its functionality with PlayStation 4, showing off a demo of the PS4 version of Assassin's Creed 4: Black Flag running on PS Vita via Remote Play.
"I think Remote Play is a new weapon in our armoury - it gives the PS4 a unique advantage over anything else, and it's an attractive new feature for the PS Vita," Gara continued.
Despite sales failing to pick up, though, PS Vita "is forecast to hit its sales target in the UK," Gara says, "and games like Killzone Mercenary were well received, so we really need to press on with sales now."
Sony announced a slimmer and lighter PlayStation Vita earlier this month, but a UK release has yet to be confirmed.