Nintendo would be embarrassed to be Sony/Microsoft

Would rather innovate than replicate what has already been done.

Speaking to Kotaku at GDC last week, Nintendo of America president Reggie Fils-Aime has revealed the platform holder will look to continue to innovate in the video game space and believes it would feel embarrassed to be where Sony and Microsoft are today - attempting to gain some of Nintendo's market share with their own motion controllers.

"For us high definition by itself is not the next frontier," said Reggie when talking about the follow-up to the Wii. "For us we need to provide a whole new compelling experience in our next generation."

"When Mr. Miyamoto goes to Mr. Iwata and says. 'I have this great idea and I can't do it on the Wii,' that's when there will be a next generation console. What that includes we'll see. I think Mr. Miyamoto himself has said that he is very interested in a high-definition experience, but to be 120 per cent crystal clear, HD by itself in our view is not enough to go for a new console past the Wii."

He added that innovation and mainstream appeal remains at the forefront of Nintendo's design process.

"It will be mainstream. It will be encouraging more and more consumers to get into this category that we love. It will provide new, unique, compelling experiences that are meaningful to that large potential consumer base.

"Those are the principles that drive us."

Fils-Aime also took a jibe at Sony's PS Move and Microsoft's Natal controllers.

"I think a hallmark of Nintendo is that we are constantly trying to innovate," he said. "I think we would have been embarrassed to do what our competitors are currently doing."

He concluded by saying the Wii "still has a very long, very vibrant life in front of it".