Nintendo dominates female gaming market

80% of America's primary female gamers are Nintendo console owners.

Nintendo of America president Reggie Fils-Aime has revealed the platform holder is blowing away the competition when it comes to the female gamer.

Speaking at a BMO Capital Markets event earlier this month, specifically about female "primary players" (those who are the main users of consoles in their homes), Fils-Aime revealed that approximately 80 per cent of the market is held by Nintendo, equating to nine million gamers in America. The Xbox 360 holds an 11 per cent share, while PS3 accounts for nine per cent.

"This didn't happen by accident," explained Fils-Aime. "It's the result of a deliberate attempt to expand the market."

Via Kotaku