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Nintendo of Europe will be reducing the European trade price of the Nintendo 3DS to retailers by around a third from August 12, 2011, as part of a global trade price reduction initiative.

"The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon," reads a statement from Nintendo.

The 3DS currently retails for around £219, so a price reduction of around a 33 per cent would put the hardware in the £150 price bracket. Of course, retailers have already been offering the 3DS for well below the £219 mark so we could see stores cutting under £150 once the price reduction is made.

Nintendo of Europe also announced plans to offer an exclusive Nintendo 3DS Ambassador Programme to consumers who have purchased the Nintendo 3DS at the original launch price. The programme will enable these Nintendo 3DS owners to download 10 NES games and 10 Game Boy and Game Boy Advance games for free.

To register for the Ambassador Programme, early Nintendo 3DS adopters simply need to connect to the Nintendo eShop before August 12. The free software will then be made available at a later stage. More details on the programme will be announced on the Nintendo of Europe website shortly.

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MJTH's Avatar


This price drop is very understandale. Over £200 for a handheld is something Nintendo have not done within recent generations, but with this new price scheme sales should start to pick up sales especially at christmas time.

What I dislike is the reaction to the console in general. Its easy to see that the launch line up for this console was a very much lackluster affair, but that doesn't mean that core consumers should lose heart in the console straight away, I mean it hasn't even been out for half a year yet and people are chastising it for not a good library of games. What people should realise is that good games take TIME! And it's like nothing good is on the horizon, before the end of the consoles first physical year (next march) it looks like a huge amount is coming!

The way I see it, is that Nintendo let the third party devs have a crack at the market before the first party stuff comes out so the show the console is willing to cater for them. Consumers for years have complained about Nintendo's third party content, and now people complain that the third party stuff isn't good yet. If Nintendo had released Zelda: OoT (or any major first party game infact) at launch it would of shown a lack of trust to to third party devs, which is the last thing Nintendo would of needed. WHY can't people see this?
Posted 11:53 on 28 July 2011
87Sarah's Avatar


I'd certainly be more interested in buying a 3DS with the price drop and all the free games. Knowing that you're going to be paying the price even at a drop, and NOT getting the free games would kind of make people think "I'll leave it a little while longer until they are willing to give ME a few free games if I buy it" I think.
Posted 11:53 on 28 July 2011
dav2612's Avatar

dav2612@ Wido

It would be more eye catching but this is a goodwill gesture to those that bought the system prior to the price drop. Giving access to these games to people who buy the system after the price drop would somewhat kill the gesture.
Posted 11:49 on 28 July 2011
Wido's Avatar

Wido@ Woffls

Well that's a bit of a wrong move to do in my opinion. Would make the 3DS more meaty with free games with the price drop, as it would certianly look more eye catching.
Posted 11:47 on 28 July 2011
CheekyLee's Avatar

CheekyLee@ Wido

True, I know that if I were currently wavering about should I buy or not, the thought of 20 free games may well over-ride the potential price cut. Bird in the hand, etc.

Incidentally, Amazon currently list the 3DS at £169.99. This price cut may not be reflected in retail or online as heavily as we think.
Posted 11:42 on 28 July 2011
Woffls's Avatar

Woffls@ Wido

But they're not offering free games with the price drop. The free games are only for people who buy the handheld before the price drop, and will not be offered at the same time

Read this

@Lee I really can't remember! I actually got N64 quite late, when it was £99.
Posted 11:40 on 28 July 2011
dav2612's Avatar


A good selection of GBA games mentioned.

The free games is also a good will gesture to those that are likely to buy the device in the next 2 weeks only to find it's dropped in price a few days later.
Posted 11:38 on 28 July 2011
Wido's Avatar

Wido@ Woffls

Isn't the free games for the 3DS also going to drive sales for the 3DS? Even if they are old games, and Nintendo doing it for good will. It will be seen as a PSP approach, and to drive sales as a tactic. It's all well and saying that they are giving the 3DS a price drop, but if they are also offering free games with the price drop. I think I would be more interested to hand over my cash for the 3DS.

That's just my opinion on the matter, as more games, better the life expectancy of me playing that console/handheld it gets.
Posted 11:36 on 28 July 2011
CheekyLee's Avatar

CheekyLee@ Woffls

Didn't Nintendo do something similar with the N64? I seem to recall that got a quite massive price cut in the first 6 months or so, and then anyone could claim one of the launch titles.
Posted 11:35 on 28 July 2011
Woffls's Avatar

Woffls@ Wido

This isn't anything like the PSP approach. Sony did that to drive sales, Nintendo are offering free games because they feel guilty for shafting early adopters. It's purely a gesture of good will, and nobody is going to buy a 3DS because people that already own one are getting free games.
Posted 11:30 on 28 July 2011
Wido's Avatar

Wido@ CheekyLee

True for the online side of things, but Nintendo prove to be very popular in the TV adverts, so that approach may be the more beneficial side of addressing that they are having a price drop on the 3DS.

It's not like what you have said; "Can you see Amazon putting a "Wait until August 12th, it'll be £50 cheaper!" splash on their 3DS page?"

It's making people aware, and like you have said, people that aren't visiting gaming sites will miss out, but would they? Information such as this gets around rather quickly around the net, which poses the question for those that don't use gaming sites such as VG, would look at main retailers sites to see if would shred more daylight.

Does seem they are taking a PSP approach with free games. I liked the idea of Sony doing that with the PSP, as it definitely got my attention.
Posted 11:28 on 28 July 2011
Woffls's Avatar


Worth posting this from the NoE site:
1.Beginning Sept. 1st, Nintendo 3DS Ambassadors will be able to download 10 NES™ Virtual Console™ games at no charge and before they are available in Nintendo eShop for the general public. These games, including Super Mario Bros.™, Donkey Kong Jr.™, Balloon Fight™, Ice Climber™ and The Legend of Zelda™, will be released as paid downloadable games, but Ambassadors can download them in advance of launch for free. Once the paid versions of the games are released in Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.

2. By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi’s Island™: Super Mario™ Advance 3, Mario Kart™: Super Circuit, Metroid™ Fusion, WarioWare™, Inc.: Minigame Mania and Mario vs. Donkey Kong™. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on Nintendo 3DS in the future.
Posted 11:24 on 28 July 2011


To me, the games would have sold the machine at £210 if they'd all been available at launch.

The price drop is now needed in order to boost sales and raise the machine's profile again, but the 3rd parties still need to be putting more decent games out there too.

I bought mine before launch at £169.99 and I haven't regretted the decision, but I really like Pilot Wings and Ridge Racer anyway (and I just picked up LEGO Star Wars III for £10 second hand)
Posted 11:24 on 28 July 2011
CheekyLee's Avatar

CheekyLee@ Wido

People may well be buying from online more than retail, but if they are not visiting gaming news websites this information will pass them by. Can you see Amazon putting a "Wait until August 12th, it'll be £50 cheaper!" splash on their 3DS page?

20 free games is pretty awesome. The GBA catalogue sounds excellent, even if I already have most of them. (But at least I'll finally replace my lost Super Circuit!) My advice to anyone right now would be to keep your eyes open for any retailers attempting to shift some overstock in the next week or two, because despite the lack of software available for the console, it really is an excellent little machine and having a library like that available to you is no bad idea.
Posted 11:20 on 28 July 2011
Woffls's Avatar

Woffls@ Wido

Well firstly, retail includes online, but we were talking about retail in the context of how people will find out about a price drop. The market in general just isn't going to know about a price drop until they see it advertised in Sainsburys or on Amazon.
Posted 11:18 on 28 July 2011
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