crash -

Naughty Dog co-founder and recently appointed THQ president Jason Rubin is hopeful that Crash Bandicoot can be returned to his former glory by Activision.

Although Rubin believes there hasn't been a solid Crash game since Naughty Dog's final effort in the franchise – Crash Team Racing in 1999 – research says the character remains hugely popular.

"He is still a very endearing character with a huge fan base," explained Rubin. "In 2010, I looked at Crash's Q Scores - rankings done by a third party for every major intellectual property. Crash does incredibly well for a character that has had such a long hiatus from the spotlight. This is especially true with adults 18 to 49. Those that remember playing Crash remember him fondly."

And despite leaving Crash behind all those years ago for Jak and Daxter, Rubin hasn't given up on seeing another quality game staring the bandicoot.

"When Activision merged with Vivendi Universal - itself a merger of Vivendi and Universal Interactive - the Crash rights passed to Activision's hands," said Rubin. "I have high hopes that they will someday dust off Crash and bring him back to his original glory."

Rubin's comments come from Morgan Ramsay's recent book release Gamers at Work: Stories Behind the Games People Play, an exclusive extract of which can be found on GamesIndustry.

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User Comments

FThis1992's Avatar


Hey here's a better idea; how about instead of hoping that someone else can bring back a game series you created, how about you buy back the series from Activision and actually bring the series back yourself since you made Crash Bandicoot. Activision hasn't been doing jack sh*t with the series and I doubt they'll do anything now unless Naughty Dog buys back Crash Bandicoot.
Posted 20:19 on 06 January 2013
thedanyrand's Avatar


First game I got for the playstation was Crash Bandicoot and the first game I pre ordered was Warped so Id love if a new one came out. They are all about the pure 3d platforming.
Posted 17:39 on 30 June 2012
BC_Animus's Avatar


You know I have NEVER played a Crash game. Bought one or two for my kid brother back in the day as presents, but the series have never interested me. Always assumed it was a designed for kids platformer? Heh anyways regardless I'm still not interested - will be skipping on the remake, if there is one.

You know we always seem to have fond memories of franchises from the past - I wonder how it would actually hold up if they actually did bring it back.
Posted 13:38 on 30 June 2012
munkee's Avatar


Posted 07:40 on 29 June 2012
MrGucciSon's Avatar


Very nice!
Posted 19:13 on 28 June 2012
joe7's Avatar


Yeaaaaah, get him back :P
Posted 18:03 on 28 June 2012
Bloodstorm's Avatar


I quite liked Twiinsanity to be honest.
Posted 17:17 on 28 June 2012
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