MS: Silverlight to make ads more organic on 360

Users shouldn't worry that there will be an influx of ads on the dashboard.

Following reports that Microsoft intends to utilise its Silverlight technology to bring advertising to the Xbox 360 dashboard, Microsoft's Larry Hryb (Major Nelson) has moved to set the story straight.

"I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future.

"I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community."

Hryb added: "Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like Shibuya Crossing. That’s just not good for anyone."

What's your opinion on seeing ads on the 360 dashboard? Let us know in the comments section below.