MS rolling out Sky to tens of thousands each day

Phased approach will ensure 'consumers experience a high quality experience'.

Following a problematic launch of Sky Player on Xbox 360, which saw the service removed, Microsoft has today confirmed that a phased rollout will continue, ensuring a high quality service for all consumers.

"As you may know, we have been experiencing some technical issues with the Sky Player on Xbox 360 since launch last Tuesday morning. It is important to both Sky and Xbox that we give customers as much information as possible about why the service is not working and when we expect this to be resolved," read a statement posted by Xbox EMEA Community Manager Graeme 'Aceybongos' Boyd on the official Xbox forums.

"As we said last week, some customers have been unable to experience full use of the service due to the initial demand for the service at launch, when so many people tried to access the service all at the same time.

"Right now we are implementing a revised rollout which will see Sky Player become available to all Xbox 360 customers gradually. While unfortunately some customers do not have access to the service, tens of thousands more will be added each day, until the service is available to all."

The statement concluded: "We are taking this phased approach to ensure that consumers experience a high-quality experience. The Sky team has contacted the affected Sky Player TV subscribers on Xbox directly with further updates."