Believes the Xbox 360's expanding lead in North America and Europe will give third-party benefits.

ps3 final hardware 11 -
ps3 final hardware 11 -

Speaking to Kotaku Microsoft's Aaron Greenberg, Director of Product Management for Xbox 360 and Xbox LIVE, has suggested the Xbox 360 has now gained such a significant lead over the PlayStation 3 that third-parties will no longer feel they need to support the Sony platform.

"I think what we'll see is, as a result of how 2008 shaped up - the fact that we had our biggest year in history and we're now expanding our lead over the PS3 in a global basis - we went into 2008 with a solid lead over PS3 in North America, but Europe was a much closer race. Now, we're really expanding our lead there," said Greenberg. "We've become, by far, the lead global platform for third parties. I think you'll see us getting some benefits from that."

He added: "Historically, third parties would give us great support and lead developed on our platform, but they would say "In Europe, we have to still support the PS3" but now that that has switched, I think you'll see us get some benefits from that."

While Microsoft isn't announcing its 2009 Xbox 360 line-up just yet, Greenberg noted that the company will most definitely be innovating.

"We absolutely have a lot of innovation, we have new first and third-party games coming out this holiday that we have not announced yet. We'll probably wait until later in the year to talk about those," he explained.

Given Greenberg's earlier comment should we expect some of these third-party titles to appear as Xbox 360 exclusives?

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Un-bad's Avatar
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Un-bad

Is it me or isn't the ps3 actually doing well for a console that is the most expensively priced (out of the box btw) console of this gen. I think what the xbox PR guy was saying is that developers prefer using the xbox as the main console, this doesn't mean anything it happened last gen with the ps2 -> Xbox, with all that said i feel MS are the one's sweating, for a number of reasons

1.They haven't made a serious lead over the ps3 in fact if you go by the first 2 years in both console lifes you'll see they are very close.
2. The RROD almost certainly hurt the image of the console
3. There doesn't seem to be any killer Exculsives in 2009 on the xbox

Ok now on to the ps3

1.The online is stable, but no where near the standard of the xbox 360
2. It is price is very counter-productive and there will have to be a price cut this year, probably around june-august(before the november releases)
3. The console is selling way below what sony had expected
4. The game libary varys somewhat, the exculsives are amazing but the 3rd party games are with some exceptions 'average' this is due to neglect more than flaws with the console

and last but not least we are in a recession so no developer in there right mind will back 1 console, in fact it's more likely to have the oposite effect.

All in all, neither are perfect, they have there limits, there problems and elements that set them apart.So when you write bias or unfounded remarks, just remember that your console isn't perfect, it's a console... and that it, pieces of plastic and electronic chips, i know i may get unsavory comments made towards me but i am right. Consoles are entertainment and who cares what the thing playing the game looks like, aslong as u enjoy the game(s).....Thats all that matters!!!
Posted 17:00 on 27 January 2009
superdynamite's Avatar

superdynamite

It's funny how M$ and XBox fanboys are the only one's that think PS3 is dead. I'll take PS3 over 360 any day of the week. Killzone2, God of War III! Enough said.

M$ Propaganda is getting old fast.
Posted 22:07 on 16 January 2009
Michael's Avatar
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Michael

A 'No-news' press release to try and blag their way out of the very embarrassing situation of .... 'no compelling exclusives on the XBOX 360 this year.' As for the comment about waiting until later in the year before annoucing holiday releases.... smacks of desperation. PS3 is in it for the long term and 2009 is all about the PS3.
Posted 19:17 on 15 January 2009
Triggerhappytel's Avatar

Triggerhappytel@ me

Quote:
Originally Posted by me
thats the biggest load of old poop i've heard they didnt stop supporting the xbox last gen when the ps2 had a bigger lead than the 360 has over the ps3 now

This. With rising development costs and a worldwide financial crisis which will probably take a couple of years to shake, why on Earth would publishers/developers cut their potential market down by 17 million-odd?!

What a complete load of bull.
Posted 17:50 on 15 January 2009
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VinTheDean

@CheeklyLee

UT3 and Devil May Cry come to mind real fast. UT3 was release on the PS3 before the Xbox. The Devil May Cry game lead on the PS3 and then ported to the Xbox.

@chris
What Multiplatform recently (in the last six months) released (by a decent developer) game is really any better on the 360 than the PS3? I can see someone's preference to pick up the 360 over the PS3 version if they have both consoles but besides that. And don't bring up lighting
Posted 17:34 on 15 January 2009
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chris

And long may it continue. the 360 is killing the PS3 and we all know. MS are in this to finnish sony and we all know that too. Sony are really in trouble and MS know this. They will have spend loads of money making sure all the best games are on the 360 and that the PS3 starts to look like a system that people are leaving. This is what Sony did in the early 90's to Saga, so all you Sony fans just remeber that.

Also the PS3 is not more powerfull than the 360 just look at the games all the Multi games are better on the 360, and after 2 years the PS3 can't use the excuses it needs more time.

All i can say is Good bye PS3 (RIP)

This is from a Saga fan.
Posted 16:28 on 15 January 2009
CheekyLee's Avatar

CheekyLee

He does have a point, in that the 360 is outselling the PS3 and that if you were to choose a platform to make an exclusive for it would probably be the 360. However, he knows that we all know that he is just doing his PR routine. There ARE developers that have led on the 360, this can't be denied. I don't think I can name a game that came out on PS3 first to be ported later, to be honest. But, I happen to think that this is more or less conincidental rather than by design.

Also, we need to take into account that MS have been offering big incentives to developers to make exclusive content. Plenty of timed exclusives on their way in 2009, too. MS are seemingly content to throw money around in order to solidify their current position, so who knows what they will do next?
Posted 14:56 on 15 January 2009
ghostdog13's Avatar

ghostdog13

Ok..........so if we use the same logic this dude use, the 3rd party will be only intrested in produce multiplataforms or Wii games!!!!!......really dumb analisis......

I think that Sony will develop a "PS3 lite", without wi-fi, wirless controler and other things, but with PS2 backeard compatibility to make it cheaper and capture the PS2 owners. If they made a console that cost 250 USD more or less, the will be back in the game.
Posted 14:45 on 15 January 2009
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Daneshi

It's like handbags at dawn! Calm down guys (M$ and Sony) people will follow whatever console they like.
Posted 12:18 on 15 January 2009
PS3Owner's Avatar
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PS3Owner

Aaron Greenberg with yet more smack talk, is it me or has this guy been talking up the 360 (and talking down the PS3) constantly for the last 2 weeks or so!

The article is complete garbage of course, probably cover spin for the fact Microsoft are yet to announce a single compelling exclusive title in 2009, aside from some expansion packs and DLC for older games!

The PS3 is selling very well, despite being a year behind the 360, and this shows every sign of improving dramatically in 2009 when they enter their 3rd year (the year MS successfully had last year). In these economically troubled time no developer in their right mine will cut out a potential audience of 20 million consumers, it's approx 42% of the next gen market (excluding the Wii)! This guy must be on crack if he thinks devs would voulenteer to that without vast sums of money from MS.

Also 2008 gave several cases where the PS3 was shown as making MORE money for the big studios than the 360, and the install base of multiplatform releases isn't all that disproportionate between the two despite install base gap, even with exclusive content involve e.g Fallout 3 - 36% of sales on PS3, GTA IV - 44% of sales on PS3, Tomb Raider Underworld - 55% of sales on PS3.

Then you need to factor in the costs studios have already invested into learning the PS3's hardware and how to develop for it, they aren't just going to throw that away over night. Also since the decision to do a multiplatform seems a no brainer, the only decision left is which to lead on - more and more devs are finding it far easier to port from the PS3 to the 360, so this trend will likely expand - not because they necessarily favour the PS3, just because it's much easier and cheaper to do so.

You can understand Microsoft's reluctance to admit the death of 3rd party exclusives though, their 1st party game capablility pales into near insignificance when compared to Sony's strong 1st party support. No 3rd party exclusives is very bad news for the 360, which is why they come out with cr@p like this!

This guy his just feeding the 360 fanboys... does any other than 360 fanboys actual believe a word this guy says?
Posted 11:58 on 15 January 2009
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pblive

Why do they (they being MS and Sony) always do this? It's just embarrassing.
Posted 11:31 on 15 January 2009
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Steve Aynsley

Definitely ms propoganda, perhaps, based on the figures, a better statement would have been 'third parties likely to ditch xbox 360 in favour of the Wii du to sales WAY WAY ahead of the box and it's rings.

As for the PS3, it's by far the most powerful console on the market, and if IBM/Sony would release a decent SDK, especially to the public domain, they'd see their sales leap ahead. The PS3's hardware still hasn't been utilised by developers anywhere close to what this machine is capable of. And a better marketing campaign too, I'm seriously surprised Sony haven't tried harder to market this amazing piece of hardware.
Posted 11:26 on 15 January 2009
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me

thats the biggest load of old poop i've heard they didnt stop supporting the xbox last gen when the ps2 had a bigger lead than the 360 has over the ps3 now

this is just another week another MS bs news peice what next week all peripheral to cut ps3 out as theres not enough money in there either
Posted 11:25 on 15 January 2009
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some one

FFS, why do Microsoft feel the need to constantly bitch (come on, technically that's what they're doing) about Sony. Always making press releases simply to give a bad name to Sony. Bad business practice IMO. OK, Sony have made press releases regarding Microsoft but never to the extent of a plain and simple bitch attack. This just makes me hate my 360 even more.
Posted 10:41 on 15 January 2009
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Karlius

I think it's a bit soon for this to happen. This sounds like a typical MS piece of propoganda. Think MS would need a bigger lead than 10million consoles for developers to fathom a pull out from PS3 development.
Posted 10:40 on 15 January 2009