Won't rule out possible Blu-ray adoption in the future.

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Jeff Bell, Corporate Vice President of Global Marketing for Microsoft's Interactive Entertainment Business, has told 1UP that despite recent moves by leading HD DVD partners to the Blu-ray camp, it remains committed to the format.

"Our commitment, however, to HD-DVD is profound and consistent, and we have done very, very well in term of our accessory sales," said Bell. "We have 400 HD-DVD movies from great studios available."

That's not to say the software giant won't support Blu-ray in the future if the market demands it.

"You never say never. I think we'd like to see how things evolve," said Bell, later noting that much can happen "between now and June" - the time at Which Warner plans to drop support for HD DVD.

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